Lead, Membership Growth & Strategy

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

We are seeking a highly analytical, strategic, and action-oriented leader to serve as the Membership Strategy & Growth Lead at Oura. This person will be the strategic lead for our Membership business, driving the growth and evolution of our model and exploring new levers to scale and monetize sustainably.

You will partner closely with executives and senior leaders across several Oura teams to ensure Oura’s Membership continues to be a durable, flexible platform that deepens engagement, grows lifetime value, and scales with both enterprise and consumer demand.

The ideal candidate can comfortably toggle between shaping strategy at the executive level and rolling up their sleeves alongside teams to execute. Success requires strong business judgment, an ability to connect the dots across functions, and comfort operating in a global, fast-paced, and sometimes ambiguous environment.

We have offices in San Francisco, San Diego and Los Angeles for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations.

What you will do:

• Shape membership strategy: Define and evolve Oura’s Membership business model across pricing, packaging, add-ons, channels, and business lines, balancing simplicity with future flexibility.
• Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-friendly programs.
• Operationalize business design: Translate business objectives into scalable membership programs (loyalty, bundles, international expansion, etc.).
• Lead cross-functional alignment: Partner with Product, Engineering, Marketing, Commercial, Data Science and Analytics, and Member Care teams to ensure the Membership roadmap is delivered and aligned with company goals.
• Measure, forecast, and optimize: Build and own frameworks for measuring membership health (activation, engagement, retention, churn drivers) and forecasting impact of initiatives to inform decision-making.
• Segmentation & personalization: Champion data-driven segmentation and design member journeys that enable personalized experiences and tailored value delivery.
• Explore new horizons: Partner on testing and launching new membership adjacencies and services while ensuring simplicity and trust remain core principles.
• Influence at the highest levels: Act as a visible leader across Oura, shaping membership narrative and strategy at the executive and board level.
  

We would love to have you on our team if you have:

• 12+ years of experience in business and strategy roles, with at least 5 years specifically in the subscription/membership space; international experience is a plus 
• Proven ability to design and evolve scalable subscription or membership models, ideally in consumer health, fitness, fintech, or adjacent categories.
• Strong analytical fluency: able to leverage data, build forecasts, and translate insights into clear strategies.
• Experience driving retention and LTV through segmentation, personalization, and experimentation.
• Skilled cross-functional leader and influencer, comfortable aligning executives and teams across disciplines.
• Thrives in fast-paced, global environments with high ambiguity.
• Excellent communicator and storyteller, with a track record of influencing senior stakeholders.

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $165,000-$206,000
• Region 2 $156,000-$195,000
• Region 3 $143,000-$179,000

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

• Our jobs are listed only on the ŌURA Careers page and trusted job boards.
• We will never ask for personal information like ID or payment for equipment upfront.
• Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.