Director of E-commerce

Description 

Join our fast-growing beauty brand and become a fundamental member of our expanding team. We are looking for a savvy, passionate Director of Ecommerce who is excited about driving conversion efficiency, returning customer revenue, and digital experience performance across OSEA’s DTC channel, while building best-in-class site and lifecycle experiences rooted in sustainability and beauty. The ideal candidate has a passion for ecommerce optimization, customer retention, and digital experience strategy, thrives in a fast-paced environment, and serves as a critical partner to Growth, Integrated Marketing, Brand Marketing, and Creative. This role owns the end-to-end ecommerce roadmap—including site experience and lifecycle strategy—and shares our commitment to wellness. Our mission is to create effective, results-driven skincare that is safe for the planet and humankind.

Responsibilities 

Ecommerce Performance & Optimization

• Own key ecommerce performance levers, including:
• Conversion rate (CVR)
• Returning customer revenue
• Retention and repeat purchase
• Partner with the VP of Growth to translate traffic strategy and acquisition mix into high-performing on-site experiences
• Identify performance gaps, diagnose root causes, and develop clear, data-backed solutions
• Balance short-term optimization with longer-term experience improvements

Digital Experience, Site Roadmap & A/B Testing

• Own the .com roadmap end-to-end, setting priorities and sequencing work based on business impact
• Partner with Growth and Content to integrate technical and on-site SEO best practices into the ecommerce roadmap
• Lead A/B testing planning and execution across PDPs, PLPs, checkout, merchandising, and key user journeys
• Define testing hypotheses, success metrics, and learning agendas in partnership with marketing analytics 
• Drive increased velocity and impact of testing and experimentation on .com
• Own digital execution for launches, promotions, and key commercial moments on .com, partnering with Integrated Marketing to operationalize the GTM calendar and ensure experiences are clear, prioritized, and conversion-driven
• Define and execute on-site promotion mechanics, merchandising, and sequencing in coordination with digital and brand marketing teams
• Partner cross-functionally to ensure inventory alignment for digital promotions and programs

Retention, Lifecycle & Messaging Programs

• Own end-to-end lifecycle and retention strategy across email, SMS, subscription, loyalty, and direct mail
• Lead and develop the Retention Marketing Manager
• Build a strong point of view on retention economics, including LTV, purchase frequency, and offer tradeoffs
• Drive the evolution and performance of:
• Subscription (value proposition, experience, offers, and growth)
• Loyalty (engagement, digital experience, and impact on retention)
• Own digital messaging strategy and performance across site and lifecycle channels in partnership with Brand Marketing
• Ensure lifecycle messaging and promotions are well-coordinated with the broader marketing calendar
• Evolve lifecycle resourcing and structure to support scale while maintaining strategic rigor

Cross-Functional Leadership

• Partner closely with:
• VP of Growth on traffic mix, funnel performance, and tradeoffs
• Integrated Marketing on GTM planning, sequencing, and readiness
• Brand Marketing and Creative on narrative, messaging, and execution
• Customer Care on site experience, offer mechanics, and loyalty initiatives
• Act as a strong day-to-day partner to Creative, providing clear briefs, feedback, and performance insights
• Escalate major priority conflicts and tradeoffs to senior leadership

This job description is a summary of duties. It is by no means an all-inclusive list but is merely a broad guide of expected duties and is subject to change.

• 8+ years of experience in e-commerce, digital, or growth marketing, with significant DTC experience
• Experience in skincare beauty, lifestyle, wellness, or CPG highly preferred 
• Experience owning and operating within a modern ecommerce tech stack, including deep hands-on experience with Shopify
• Proven track record of driving conversion, retention, and revenue growth in a high-volume ecommerce environment
• Deep understanding of ecommerce funnels, experimentation, lifecycle marketing, and retention economics
• Experience owning a .com roadmap, including site merchandising, promotions, launches, and a/b testing
• Strong analytical skill set with the ability to translate data into clear priorities and actions
• Experience leading and developing high-performing teams
• Excellent cross-functional leadership skills with the ability to influence without direct authority
• Comfort balancing strategic vision with hands-on execution in a fast-paced environment
• Excellent communication and interpersonal skills (oral, written, non-verbal, intuitive, psychic et al)
• Must reside in the United States to be considered for this position
• Please note that visa sponsorship is not available for this position 

Compensation: The anticipated salary range for this position is $140,000-$180,000 per year. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Not all candidates will be eligible for the upper end of the salary range. 

What We Offer

• Medical, dental, and vision
• Flexible Spending Account (FSA) 
• Quarterly wellness and technology stipend
• 401(k) match (up to 4%)
• New hire work from home stipend 
• Up to 3 months of parental leave for eligible team members
• Flexible PTO 
• Paid company holidays 
• 4 days to volunteer per year