Growth - B2B / B2C Funnel Optimizations

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.

About the Role

We are seeking a full-funnel ‘growth athlete’ to scale ChatGPT’s consumer and business growth. You will lead initiatives spanning the entire user journey with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem-solving, always keeping user value at the center of every decision.

You will own initiatives end-to-end—from ideation and creative development to deployment, measurement, and iteration—and collaborate closely with engineering, data science, and design teams to build scalable systems that unlock sustainable expansion.

This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.

• Build and monitor full-funnel dashboards (e.g. awareness → sign-up → activation → paid conversion → retention / LTV) to surface bottlenecks and guide prioritization.

• Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization.

• Partner with data science, product, and engineering to build scalable growth tooling, attribution models, and experimentation infrastructure.

• Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement.

• Make tradeoff decisions between investing in B2C vs B2B growth channels, based on marginal ROI, market dynamics, and capacity constraints.

• Identify and close funnel leaks across acquisition, onboarding, activation, and long-term retention by designing cross-surface user journeys and dynamic lifecycle messaging.

• Lead cross-functional “growth sprints” to test pricing, packaging, paywall, and conversion flows, coordinating design, PM, and engineering to maximize learning velocity.

• Define and scale growth primitives (e.g., referral systems, viral loops, upsell triggers, sales handoff workflows) that can be reused across segments and geographies.

You might thrive in this role if you are/have:

• 8+ years in growth roles, ideally with experience scaling both consumer and enterprise offerings.

• Proven track record running and scaling full-funnel growth programs with strong ROI and impact.

• Deep analytical skills: comfortable with funnel modeling, segmentation, cohort analysis, and experimentation design.

• Experience working with data / experimentation platforms (e.g. A/B testing, attribution systems).

• Strong cross-functional collaboration with product, engineering, design, and analytics teams.

• Hands-on experience instrumenting growth stacks (tracking, events, CRM/lifecycle systems) to enable granular measurement across B2B and B2C funnels.

• Ability to context-switch between strategic modeling (market sizing, marginal ROI) and tactical execution (channel-level ops, creative/value prop testing, funnel QA).

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

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