Fractional Director of Product Development & Merchandising

Nomad Lane is seeking a highly executional product leader to own physical product development and merchandising strategy across our portfolio. This role is responsible for bringing new products to market end-to-end while optimizing the existing assortment through thoughtful positioning, pricing, and data-driven decision making.

This is a hands-on, fractional role (~20 hours/week) for a senior operator who blends strong product development fundamentals with commercial merchandising instincts. You’ll work directly with the founders in a fast-moving, founder-led environment, managing product workflows, vendors, timelines, and cross-functional inputs from concept through launch.

The role reports directly to the Miami-based co-founders and is open to candidates across North America in a remote capacity.

• Own the end-to-end product development lifecycle across new and existing products, from concept through launch and post-launch optimization
• Lead all new product initiatives, including timelines, vendor coordination, costing, sampling, and initial buy planning
• Partner with founders to define product strategy, roadmap priorities, and launch sequencing aligned with business goals
• Own core merchandising inputs including assortment strategy, pricing logic, positioning, bundling, and seasonal or promotional planning
• Analyze product and category performance to drive revenue growth, margin improvement, inventory efficiency, and customer experience
• Serve as the primary point of contact for product vendors and factories, managing relationships and onboarding new partners as needed
• Collaborate closely with Marketing on product storytelling, launch readiness, and merchandising effectiveness across the DTC experience.
• Partner with Supply Chain and Operations to ensure product costing aligns with margin targets, internal standards, and negotiated vendor terms.
• Ensure accurate product details and specifications are communicated internally and reflected clearly across all customer-facing channels
• Support ongoing optimization of the e-commerce merchandising experience to improve assortment clarity and conversion

• 6+ years of experience across product development, merchandising, or related product leadership roles within consumer goods.
• Demonstrated experience bringing physical products to market, ideally within DTC and e-commerce brands.
• Strong understanding of merchandising fundamentals, including assortment strategy, pricing, positioning, and performance analysis.
• Experience working with overseas and domestic vendors, including costing, negotiation, and production workflows.
• Analytical and data-driven approach to problem solving, with comfort analyzing product and category-level metrics.
• Exceptional organizational and project management skills, with the ability to manage multiple workstreams and shifting priorities.
• Strong communication and collaboration skills, able to work effectively with founders and cross-functional partners.
• Self-directed and comfortable operating in ambiguity within an early-stage or growth-stage business.
• Hands-on, roll-up-your-sleeves mindset with a willingness to engage deeply in execution when needed.
• Occasional travel for vendor visits, factory meetings, or trade shows.
  

• Flexible working hours, fully remote
• Direct ownership of end-to-end product development and merchandising decisions
• Close collaboration with founders in a fast-moving, execution-driven environment
• High-impact role with real influence on revenue, margin, and product strategy
• Opportunity to expand into a long-term leadership role as the brand scales