Sr. Analyst, Performance Media Analytics - job 1 of 3

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth, and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

NBCU’s Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic acumen to enable data-driven media optimization and insights. This role will be instrumental in analyzing media performance, providing executive-facing reporting, and delivering key insights that drive NBCUniversal Television & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing to influence strategic decisions for media optimization and planning.

Key Responsibilities

• Identify trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business
• Lead working discussions with Performance Media stakeholders to develop the optimized media mix, across channels, creative, and other considerations
• Conduct ad-hoc deep dives and exploratory analyses to inform campaign planning
• Produce recurring reporting and insights to analyze campaign performance and influence optimizations for pacing and media contributions towards business goals 
• Develop optimization strategies that maximize return from media, for conversion, platform engagement, and other KPIs
• Maintain tracking and reporting of media contributions to business objectives and key results
• Contribute to cross-channel measurement efforts, triangulating learnings across other techniques, including Marketing Mix Modeling, attribution, and experiments
• Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach 

• Bachelor’s degree with 2+ years of experience in marketing analytics or performance media
• Experience with Performance Media campaign optimizations, analysis, and reporting 
• Effective communicator and collaborator with strong project management and problem-solving skills.
• Proficiency in tools like Tableau or other data visualization software
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines
• Familiarity with, or interest in, media mix modeling (MMM), multi-touch attribution (MTA), customer journey analytics
• Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Desired Characteristics:

• Experience in a subscription or digital media business/agency
• Experience querying large datasets with SQL, BigQuery, Databricks, or other similar data analysis tools
• Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment

Additional Requirements:

This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. 

This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000 - $115,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].