Director, Strategic Analytics & Content Optimization

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major strategic initiatives and executive presentations across diverse disciplines such as Content, Marketing and more. This role works closely with relevant Content Analytics, Consumer Insights and Content Strategy counterparts to turn business and consumer intelligence into tangible business outcomes across Peacock, NBC, and Bravo. 

Reporting to the SVP of Strategic Analytics & Content Optimization, the Director will act as an analytical thought leader, supporting data-driven workstreams that shape strategy across a variety of project types including: maximizing cross-portfolio content value, identifying content optimization and emerging content opportunities, analyzing competitor streaming performance, windowing optimization, and supporting the development of executive presentations.  

The individual must be intellectually curious, an excellent communicator, well-versed in working with large data sets, knowledgeable about the Linear & Streaming TV landscapes inclusive of Sports & Entertainment, comfortable presenting to senior executives and stakeholders across the organization, experienced assembling robust business cases, and building consensus across large, complex organizations. 

Essential Functions & Responsibilities: 

• Transform data into action by using a combination of first- and third-party data sets, as well as business and consumer intelligence, to proactively identify and evaluate content trends and opportunities for optimization 

• Deliver and conceive of macro-level content intelligence around key cross-company initiatives that span platforms (Linear & Streaming) as well as content genres (Entertainment and Sports), connecting the dots between consumer content preferences and business constraints  

• Partner with Strategy & Content Strategy teams on Content-focused thought leadership projects across Sports & Entertainment  

• Develop data-driven frameworks and proactive initiation of potential content optimization tradeoffs between genres, inclusive of Originals and Acquired titles across Linear & Streaming 

• Serve as a thought leader in understanding macro-level content and audience drivers to maximize Peacock Acquisition, Retention and Engagement 

• Analyze windowing efficacy and how content can best service Linear & Streaming audiences in an incremental and complementary manner 

• Initiate macro-level advance content analytical techniques in partnership with Content Science team to quantify incremental engagement and optimal content impact at a category/genre level 

• Project manage, seek alignment and build consensus among internal stakeholders for content-related strategic insights initiatives  

• Partner and build relationships with stakeholders, gaining a deep understanding of their business needs to deliver analyses that help inform their strategic decisions 

• Actively contribute to meetings and brainstorming sessions, and create compelling presentations supported by qualitative and quantitative storytelling 

• Identify growth opportunities on emerging platforms (e.g. FAST, social, short-form video) grounded in Bravo, NBC, and Peacock franchises/IP 

• Manage data-driven intelligence required to support executive presentation development and help build the appropriate narrative via data-informed insights across a variety of first and third party datasets  

• Be a member of a high-performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the NBCU organization 

• Supervise a team of two high-performing content analytics professionals (Sr Manager & Manager) who have expertise in both first and third party datasets 

Qualifications/Requirements: 

• Bachelor’s degree in Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Finance, or other relevant quantitative fields (or equivalent experience)   

• 8+ years experience in content analytics, using large data sets from a variety of first party and third party sources to extract actionable insights and drive strategy 

• 5+ years of experience with querying and analyzing large complex data sets, data visualization, and data storytelling  

• 4+ years of managerial experience in the analytics space  

• Expertise with analytical and data visualization tools (SQL, R, Excel, Python, Tableau or equivalent tools)  

• Knowledge and familiarity with Nielsen data essential  

• Self-starter with strong attention to detail, work ethic, sense of curiosity, accountability, and ability to execute projects of all sizes with vision and purpose 

• Deep strategic knowledge of media ecosystem as well as an understanding of entertainment industry trends and how they affect consumer behavior across multiple platforms (Linear, Streaming, FAST) 

• Strong business / financial acumen - ability to form judgments based on data and provide actionable recommendations 

• Strong communicator with executive presence, and ability to effectively present findings to peers, key stakeholders, and leadership 

• Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources  

• Proficient in communicating complex ideas and data sets graphically in an effective way for senior-level executives 

• Excellent project management skills and ability to work collaboratively with cross-functional teams in a matrixed organization 

Preferred Qualifications 

• Experience with Big Query / Google technology stack or similar, a plus 

• Knowledge of data science techniques 

• Extensive experience building data-informed business cases 

• High proficiency in Microsoft PowerPoint and expertise in visualizing data in highly designed manners that are both visually stimulating and easy to understand 

• Background working closely with Strategy/Business Development, Content Strategy, and Finance counterparts 

Additional Requirements 

• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $135,000 - $180,000 (bonus & long-term incentive eligible). 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].