Director, Social Media NBC New York

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The NBCU Local Multiplatform team is seeking a strategic, data-driven Social Media Director to expand the reach of our journalism and improve monetization across key social media platforms including Meta, TikTok, and YouTube. This role will play a pivotal role in our local newsrooms’ approach to transforming social journalism through shortform video. This Director, social media will have the ability to influence both strategy and execution across a diverse and dynamic portfolio, and be responsible for ideating and delivering scalable strategies that enhance reach, relevance, revenue, and audience engagement. The successful candidate will possess a deep understanding of YouTube, podcasting, and platform-native storytelling.

This leadership role sits on our central Multiplatform Team, reporting directly to the VP of Audience Development, working across the NBC and Telemundo local stations and Regional Sports Networks.  This role will work closely with our local newsrooms and centralized Editorial, Product, Research, Marketing teams and more.

The ideal candidate is an analytical and creative leader with deep platform fluency, editorial excellence, and a strategic mindset. Fluency in both English and Spanish is not required but is a strong plus.

Key Responsibilities:

• Develop and implement holistic platform, partnership, content and moderation strategies for Meta, TikTok, and YouTube in alignment with audience growth, engagement, and revenue goals.
• Ensure shortform video and platform-first content are created in alignment with platform strategies designed to meet audience and revenue targets. 
• Create repeatable frameworks and toolkits that enable NBC and Telemundo local stations, as well as RSNs, to execute best-in-class social media strategies around key tentpoles, breaking news and daily news and beat coverage.
• Translate editorial and business priorities into tailored strategies for each platform in English and Spanish.
• Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization.
• Lead trainings, workshops, and regular knowledge-sharing sessions with newsroom social and editorial teams.
• Set platform KPIs and collaborate with research team to build dashboards for continuous optimization.
• Utilize analytics to track performance, identify trends, and proactively adjust strategies for impact.
• Partner with editorial, marketing, and product teams to align multiplatform priorities.
• Advocate for platform-first thinking in newsroom workflows and content planning cycles.
• Surface insights and share platform learnings across partner teams within NBC News and the NBCU family to build broader strategic alignment.
• Act as admin for business portfolios of key platforms and ensure cyber security best practices are implemented across teams, working collaboratively with NBCU Cyber team and NBCU Local Tech Ops.

Qualifications:

• 7+ years of experience in digital media, audience development, or social media strategy with a focus on YouTube and shortform video
• Proven experience managing social strategies across Meta, TikTok, and YouTube, ideally within a news, media, or multiplatform environment
• Strong understanding of content trends, creator ecosystems, and algorithm dynamics on social video platforms
• Experience working with large, multi-brand portfolios and creating systems that scale
• Demonstrated ability to build infrastructure, lead trainings, and manage organizational change
• Deep analytical skills with the ability to interpret data and apply it to strategy
• Familiarity with podcasts and how to grow their visibility across social platforms
• Proficient in English and Spanish preferred.
• Experience with Spanish-language content and/or multicultural audiences is a plus
• Strong communication and collaboration skills, with the ability to influence at all levels of an organization

Additional Requirements:

• Must be willing to work in New York, Los Angeles, Chicago or Miami
• Interested candidates must submit a resume/CV online to be considered for the position.
• Must have unrestricted work authorization to work in the United States.

This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $105,000 - $140,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].