Manager, Campaign Analytics

Job Title

Job Description

About The Position | Major goals and objectives and location requirements:

Dotdash Meredith is seeking a Manager of Campaign Analytics for the Beauty & Style advertising vertical. This key role analyzes campaign performance data and partners with Sales, Account Strategy, and Marketing to deliver data-driven recommendations and compelling, insight-driven collateral that showcases campaign success.

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

DDM’s Campaign Analytics team is a vertically aligned function that analyzes campaign performance data to support advertiser renewals, new revenue, and best practices. We deliver unified insights and recommendations at the campaign, advertiser portfolio, or vertical level to help our Revenue teams drive success.

About The Positions Contributions - Weight % - Accountabilities, Actions and Expected Measurable Results:

40% Beauty & Style Campaign Analytics

●  Lead analytics strategy and execution for DDM’s Beauty & Style vertical, working with Sales & Account Strategy, and Marketing leadership in creating thoughtful client deliverables using performance, measurement and any other relevant data on insight discovery, upsells, and packaging – with particular focus on high touch, high priority accounts

●  Define analytic & reporting capabilities across media products to internal/external clients + devise insight solutions and bring them to market

●  Learn + work with multiple data sources/platforms used by DotDash Meredith and our clients

●  Manage one to two direct reports, being responsible for all reporting, insights and analytical solutions coming from this analyst & their vertical

●  Collaborate with our analytics support team in Bangalore to scale larger data analysis initiatives

30% Ad Hoc Performance Analysis

●  Develop Beauty & Style sub-category, ad product based, and advertiser objective custom analyses to communicate DDM’s performance insights to current and potential clients to positively impact revenue retention & growth

●  Act as subject matter expert on a set of sales verticals & ad products within said vertical

●  Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads

●  Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable

●  Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation

30% Team Management

●  Manage one analyst who supports the Beauty & Style and Media & Entertainment verticals while also partnering with supporting analysts in our Bangalore office

●  Partner with team management across other verticals to drive the vision and future roadmap of the wider department

●  Act as first point of escalation in solving client & business issues in direct report’s verticals, including Media & Entertainment

●  Lead vertical specific analytics projects from development to execution

●  Ideate and execute on ways the entire campaign analytics team can positively impact new revenue with current and future clients

●  Assist in balancing team deadlines and longer lead projects, working closely with other Managers on the team

●  Help foster team collaboration and communication

The Role’s Minimum Qualifications and Job Requirements:

• Education:
  • Bachelor’s degree in Business, Advertising, or a related field.
• Experience:
  • Minimum 5+ year’s experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech
  • Experience working with/interest in the Food & Beverage or CPG digital advertising landscape is preferred
  • Previous management experience highly preferred

Specific Knowledge, Skills, Certifications and Abilities:

• Strong understanding of digital advertising ecosystem and the mechanisms in which data is collected and shared
• Excellent analytical skills – high proficiency with Excel including pivot tables and other complex formulas
• Previous experience with Looker, Looker Studio, or other data visualization tools highly recommended
• Strong presentation skills with the ability to speak plainly to both layman and other analytically minded teams about data & insights
• Passion for taking data and telling a holistic story
• Attention to detail
• Strong proficiency in Excel, PowerPoint, and data visualization tools such as Looker
• Experience working with digital media campaign data and systems (GAM, DCM, Google Analytics, DoubleVerify, etc.)
• Experience working with advertising effectiveness research solutions (Nielsen, Lucid, InMarket, etc.)

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.