Performance Marketer

About Highlight AI

Highlight AI is a cutting-edge desktop assistant designed to enhance productivity by seamlessly integrating with your workflow. We empower users to interact with any application using text and voice commands, eliminating the need to switch between tools. After raising a seed round from investors like General Catalyst, Valor Equity, SV Angel, and Conviction Fund, we’re now in hypergrowth mode and expanding our team.

The Role

We're looking for a data-driven, hands-on Performance Marketer to join our team at Highlight AI and help shape the future of intelligent desktop experiences. In this role, you'll take ownership of key growth initiatives, leading paid acquisition and optimization strategies across channels. You'll design and execute campaigns that drive user acquisition and engagement, and be able to demonstrate compelling, measurable outcomes.

Note: this is an on-site role, requiring five days a week in our NYC headquarters.

Job Responsibilities

• Develop and execute data-driven performance marketing strategies across multiple channels (Google Ads, Meta, TikTok, YouTube, etc.)

• Own day-to-day campaign management, A/B testing, budget allocation, and performance optimization

• Analyze and report on KPIs (ROAS, CAC, LTV, etc.) and turn insights into action

• Collaborate with creative and content teams to develop engaging ad creatives that perform

• Identify new growth opportunities—emerging platforms, tools, or tactics

• Build and optimize full-funnel strategies, from prospecting to retargeting

• Leverage tools like Google Analytics, Looker, and attribution platforms to refine performance

• Stay ahead of trends in paid media, marketing tech, and consumer behavior

Profile

We’re looking for someone who wants to help define the future of human-computer interaction. We punch above our weight so we value extreme ownership, accountability, and proactiveness. You might be a good fit if you have:

• 3–7+ years of experience in digital/performance marketing with a track record of success in paid search/social channels (bonus points for programmatic, influencer, or affiliate channels).

• Strong analytical skills with proficiency in Excel, Google Analytics, and performance dashboards (added bonus for tools like Meta Ads Manager, Google Ads Editor, Segment, Mixpanel) – we’re looking for someone who can hit the ground running day one.

• Creative thinking with a testing mindset – you live for A/B tests and insights.

• Comfortable working in fast-paced, ambiguous startup environments with tight feedback loops – we ship features fast, so we need someone who can keep up.

• Ownership mentality (no task is too small for you) – it’s all hands on deck here and we need everyone rowing the boat.

• Excellent communication skills and a collaborative mindset – we’re extremely lean so we’re looking for a team player who works well with others.

• Type-A tendencies – maybe you’re extremely detail-oriented. Or maybe you take pride in shipping high-quality products. Whatever it is you do, you give it your all.

• Must be based in or willing to relocate to NYC – although we’re flexible with days off & schedules, we have a 100% in-office culture during the week.

And even if you don’t fall neatly into any of these buckets, we’re looking for scrappy and motivated self-starters above all. Hustle is expected, grit is required.

Perks

• Competitive salary and generous equity package

• Health, dental, and vision insurance

• Flexible PTO and parental leave

• Paid team lunches during the week

• Relocation package