Sr. Digital Media Content Specialist
Company Description
For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!
Job Description
MasterBrand is looking for an enthusiastic, process-oriented Senior Content Specialist to join our Digital Marketing team. The MasterBrand Digital Marketing team is responsible for the strategic execution of the company’s digital marketing initiatives and strategy and will also be expected to enable the evolution of brand-specific digital strategy. The selected candidate will report directly to the Web Content Manager and work closely with stakeholders throughout the business to maintain and enhance content across multiple brand websites and supporting MarTech tools.
Responsibilities:
- Navigate and perform common content author functions within Wordpress CMS and Sitecore
- Demonstrate and apply a strong knowledge of digital content best practices in the areas of:
- On-page SEO and metadata
- Website accessibility standards (WCAG)
- UX and UI
- Demonstrate and apply high competency in
- Process-driven communication
- Proactive troubleshooting and ideation
- Creative problem solving
- Ability to communicate easily with developers/technical support to gain understanding and convey enhancement needs
- Synthesizing inputs from the Digital Marketing Team (SEO, Campaign, Analytics, Social) into actionable insights
- Aligning with the Web Content Manager on brand-specific strategy to stay in-step with the overarching strategy
- Aligning with the Commercial Marketing Manager(s) to ensure brand-specific digital strategy incorporates both digital marketing insight-driven actions and business priorities and objectives
The ideal candidate will be eager to learn and develop in these areas:
- Understand MasterBrand go-to-market strategy and brands
- Understand brand objectives and translate them into strategic, creative digital approaches
- Collaborate with internal business partners as a subject matter expert to design, build and execute content marketing
- Execute complex content updates to support product launches
- Work with the business and Digital Marketing specialists to execute omni-channel campaigns
- Continually brainstorm new and creative lead generation and audience growth strategies across the brand sites
- Manage the execution of campaigns and tactics through cross-functional business and technical teams
Qualifications
- Bachelor’s Degree in Computer Science, Marketing, Communications or a related field
- Platform experience:
- Website
- Sitecore
- Wordpress
- Marketing Support
- Salesforce Marketing Cloud or other similar marketing automation platforms
- Zoho Forms
- Data
- GA4
- Google Tag Manager
- Program Support
- SEMRush
- BazaarVoice
- Website
Additional Information
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [email protected].
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MasterBrand Cabinets, founded in 1954 and headquartered in Jasper, Indiana, offers a wide spectrum of cabinetry products designed to provide the same great service, product innovation, and quality.
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