Senior Manager of Marketing Programs

The Senior Manage of Marketing Program Manager, is responsible for managing the coordination, execution, and governance of high-impact marketing programs and all-channel marketing campaigns that drive brand awareness, demand generation, and client engagement. This individual ensures marketing initiatives and assets are delivered on time, on budget, and aligned with strategic business/marketing objectives. The role requires a mix of strategic planning, stakeholder management, and operational excellence to enable cross-functional marketing success. This person will work closely with campaign operations to align and optimize the targeted outbound campaigns. 

The ideal candidate brings operational rigor, technical expertise, project management excellence, and a collaborative mindset to unify marketing efforts under one coordinated plan.

Essential Functions and Responsibilities:

Lead end-to-end management of complex marketing programs spanning brand, content, product, digital, lifecycle, and events.

Develop and manage integrated marketing plans and timelines in collaboration with campaign, creative, product marketing, and sales teams.

Work closely with the campaign operations manager to drive cross-functional alignment and ensure program objectives, deliverables, and KPIs are clear and achievable. 

Establish and oversee project management frameworks, tools, and processes for marketing initiatives.

Serve as the central liaison between marketing teams, campaign operations, and brand / creative teams to ensure clear alignment of goals and deliverables. 

Provide transparent reporting on project milestones, risks, and outcomes.

Anticipate bottlenecks, identify solutions, and balance competing priorities across teams. Proactively collaborate and problem-solve to remove barriers to success. 

Facilitate effective communication across internal teams and external agency or vendor partners.

Support annual, quarterly, and critical program marketing planning cycles, ensuring alignment with corporate objectives.

Manage program budgets and resource allocations to optimize efficiency and impact.

Coordinate closely with campaign operations to implement and refine program performance tracking and post-campaign analysis.

The ideal candidate brings operational rigor, technical expertise, project management excellence, and a collaborative mindset to unify marketing efforts under one coordinated plan.

Foster a collaborative, high-performance culture focused on accountability, learning, and innovation.

Champion best practices in program management, agile marketing, and continuous improvement.

Perform other duties as assigned.

Position Specifications

Education: 

Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

PMP, Agile, or other project management certification.

Experience:

8 years of experience in marketing program or project management

Proven success managing complex, multi-channel marketing initiatives.

Experience in fintech or SaaS industries.

Experience working with creative, digital, and analytics teams in a B2B environment.

Knowledge, Skills, & Abilities:

Exceptional communication, organizational, and leadership skills.

Strong analytical mindset with the ability to translate insights into action.

Program Execution Excellence: Demonstrates the ability to deliver marketing programs on time, within budget, and with measurable results that consistently exceed defined impact and performance goals.

Cross-Functional Leadership: Effectively leads and collaborates across cross-functional teams to ensure clear accountability, transparent communication, and streamlined execution of marketing initiatives.

Operational Maturity and Continuous Improvement: Drives continuous enhancement of marketing operations by identifying process efficiencies, optimizing workflows, and advancing the organization’s operational maturity and executional excellence.

Strategic Partnership and Influence: Serves as a trusted advisor and operational partner to campaign operations, marketing leadership, and creative teams—providing strategic insights, fostering collaboration, and ensuring alignment between strategy and execution.

Travel: 

Minimal, generally 12 days or less per year, ~2X team get togethers a year

LIFE AT LUMIN DIGITAL

Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base. Lumin is 100% cloud-native, purpose-built to unlock the full advantages of the cloud for financial institutions and their users.

At Lumin, we thrive on curiosity and innovation. Our culture fosters trust - in our expertise and decisions, respect - for diverse perspectives and talents, and boldness - in pursuing innovative paths. These values guide us, shaping a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered. Focused on continuous improvement and innovation, we encourage our team to explore, experiment, and put new ideas into action, challenging the usual way of doing things.

Lumin Digital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis, in accordance with applicable law.

For more information, visit lumindigital.com.