Associate Director, Regional Marketing Specialist - Hematology/Cell Therapy Northeast Region

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.

Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate.

States Include: Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania.

Key Responsibilities:

• Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution for brand strategy

• Supporting the execution of approved Advisory Boards

• Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief

• Facilitate, participate in and attend advisory boards, where appropriate

• Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials

• Engage with assigned TLs and solicit feedback, as necessary

• Participating in and attending Congresses and other industry meetings

• Conduct 1:1 meeting with HCPs

• Attend meeting sessions at the congress

• Compliant Collaboration with other Field-based and Home Office-based teams

• Providing input and support in developing account plans for Sales Speaker Management and Engagement

• Identifying and developing HCP Speakers to provide high-quality compliance promotional education

• Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials

• Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles

• Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities

• Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.

• Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions

• Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.

Key Qualifications and Experience:

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical

• Minimum 5 years of experience in Hematology or specialty therapeutics

• Bachelor's Degree required; advanced degree preferred

• Marketing, Sales Management, and / or launch experience strongly preferred

• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred

• Proven ability to manage large geographical territory

• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs

• Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals

• Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy

• Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job

• Effective verbal and written communication skills and organizational abilities

• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy

• Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans

• Highly collaborative with the ability to manage multiple projects simultaneously

• Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.

• Business travel, by air or car, is regularly required

• Willingness to work evenings and select weekends is required

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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