Director, Product Marketing
Skills
- 10+ years in product marketing for B2B (SaaS preferred)
- Strong go-to-market planning and product launch experience
- Expertise in messaging, positioning, and value proposition development
- Ability to translate customer insights into sales-ready content and playbooks
- Experience collaborating across product, sales, and customer success
- Excellent written, verbal, and presentation skills
- Comfort operating in fast-paced, growth-oriented environments
- Healthcare domain experience preferred
Responsibilities
- Own messaging frameworks, positioning, and value props across product portfolio
- Plan and lead launches for new capabilities, releases, and products with cross-functional teams
- Coordinate with Product, Sales, Marketing, Customer Success, Delivery, Partnerships, and Engineering to align packaging, pricing, enablement, and launch plans
- Translate customer insights into buyer-focused collateral, playbooks, and sales enablement materials
- Develop and maintain voice-of-customer programs, ICPs, and persona definitions
- Produce and partner on content (presentations, written and multimedia) to drive demand and accelerate buyer journeys
- Conduct competitive analysis and maintain market/partner intelligence
- Support public speaking and evangelism opportunities to promote product offerings
Education
- Bachelor’s degree in business, marketing, communications, or related field or equivalent experience
- Advanced degree (MBA or similar) preferred but not required
Benefits
- Competitive health benefits (Luma covers ~99% of employee and 85% of dependent premium costs)
- Company equity / stock options
- 401(k)
- Flexible time off and work-life balance programs
- Wellness programs and discounted perks
Average salary estimate
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