Audience Strategy & Optimization Manager

Employee Location: NYC or Boulder, CO, relocation stipend available
Reporting To: Chief Executive Officer
Job Type: Full-time, Hybrid in office NYC or Boulder, CO
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is an AI-native technology company setting a new standard in privacy-first, outcome-based advertising for healthcare. Our Pathwai™ platform enables pharmaceutical brands, agencies, and media partners to design, activate, and measure audiences defined by real-world outcomes such as prescriptions, diagnoses, or healthcare visits.

By analyzing millions of patient journeys with advanced neural network modeling, Pathwai™ predicts the next likely step in care using non-health data, allowing advertisers to engage patients and caregivers earlier, while protecting consumer privacy. All data is anonymized and aggregated, ensuring compliance across all 50 states.

THE OPPORTUNITY

We are seeking a strategic, data-aware Audience Strategy & Optimization Manager to help shape and optimize audience-led campaigns. This role focuses on audience planning, campaign optimization, and cross-functional collaboration with Client Services, Product, and Data Science.

KEY RESPONSIBILITIES

Audience Strategy & Planning

Build thoughtful audience strategies based on client objectives, vertical insights, and platform capabilities.

Leverage first-party data, context signals, predictive/AI models, and audience taxonomies to construct high-value segments.

Support Client Services and Sales with audience recommendations and strategic rationale for proposals.

Campaign Optimization

Monitor live campaign delivery and adjust audiences models to improve KPIs (AQ, QVR, Rx Lift, etc.).

Provide optimization recommendations that align audience selection with creative, inventory, and channel strategies.

Identify performance drivers (audience quality, targeting breadth, frequency, supply diversity, etc.) and adjust strategies accordingly.

Run or support audience-level tests (e.g., audience A\B, creative-to-audience fit tests, incremental value tests).

Cross-Functional Collaboration

Work with Data Science to share qualitative feedback on audience performance or model behavior.

Partner with Product on new targeting features, audience workflows, or enhancements to audience-building tools.

Collaborate closely with Client Services to align on KPIs, provide optimization strategies, and communicate audience-driven impact.

QUALIFICATIONS

· 3+ years of experience in audience strategy and optimization ideally within healthcare, programmatic, or audience activation environments.

· Deep understanding of media platforms and identity graphs (e.g., Meta, TTD, DeepIntent, LiveRamp, etc.).

· Experience working with anonymized or privacy-regulated data is a strong plus.

· Ability to work hands-on with data files, formats (CSV, JSON), and trafficking templates.

· Proven ability to manage multiple concurrent deliverables under tight timelines.

· Excellent communication and documentation skills; experience working cross-functionally.

· Startup or early-stage experience strongly preferred.

WHY JOIN BRANCHLAB?

• A mission-driven culture focused on improving healthcare advertising outcomes.

• The opportunity to help build a foundational function at a fast-growing AI company.

• The opportunity to work with driven, curious, and high-performing people who care deeply about excellence and impact.

• Competitive compensation and equity.

• Health, dental, and vision benefits.