Assume responsibilities for Honors College external communications for the purpose of general publicity, recruiting, student communications and alumni and donor cultivation through the Honors College website, LSU University Relations, the general public, and social media. Purpose of this position is to raise the public profile of the Honors College and encourage the creation of an Honors College community, including present students, alumni, and supporters.
Job Responsibilities
Shape the Ogden Honors College’s communications strategy and develop compelling written/digital/visual content through both internal and external perspectives. Develop and manage detailed, complex, cross-team communication projects that take into account all requirements, constraints, resources, and deliverables associated with defined objectives. Synthesize key messages to align messaging with the strategic vision and goals of the OHC. Drive the daily communications agenda, ensuring a complete understanding of current priorities while driving the quality and timeliness of deliverables and activities. (30%)
Manage the strategy, development, and content of the OHC website. Define and execute an effective digital strategy for all OHC needs and ensure technical functionality of the website. Serve as project manager for all website revisions and initiatives. Examine and analyze site traffic and advise on implications for the overall communication strategy. Work with LSU’s web team to find innovative ideas for web communication and to maximize site traffic. (20%)
Plan and execute a social media marketing strategy for OHC that supports its mission, vision, goals, and objectives. Develop clear, compelling, consistent, and credible content for the OHC on social media. Establish and maintain a strong presence on social media platforms. Monitor social media and identify issues and opportunities for engagement, as well as the need for a response beyond social media. (20%)
Manage paid, owned, and earned media efforts across an integrated marketing ecosystem. Write, edit, and pitch press releases to secure media coverage. Turn OHC marketing messages and assets into compelling media stories. Coordinate meetings, interviews, and events for OHC Leadership. (10%)
Connect and bolster the alumni network of the College. Lead, develop, and execute email marketing/digital strategies to connect with alumni and supporters nationwide. Develop coordinated activities to maintain alumni information and inform members of the network of Ogden Honors College news and events. Identify target audiences and grow OHC’s email list. (10%)
Collaborate on and participate in engagements at key internal and external events. Proof and edit all content-related materials for event-related marketing deliverables. Network with Honors students and faculty, take photographs, and share event information and images over Honors social media. Other duties as assigned. (10%)
Additional Requirements
FERPA - As with all LSU employees, due to this position title and/or responsibilities, this position has an obligation to assist students in the acquisition of necessary services. Should a student appear in need of or seek assistance with issues of an emotional, behavioral, or mental health related matter they should be referred to the proper service within the Student Health Center. In situations where the student creates an impression that they are a danger to themselves or others, the advisor should immediately contact the Care Team, the Dean of Students or the appropriate law enforcement agency. The employee outside of those rights contained within FERPA should create no impression of client or patient confidentiality.
Minimum Qualifications
Bachelor's in Communications, Liberal Arts, Marketing, English, Film and Television with 3 years of experience.
Specific Experience - A demonstrated capability to write compelling promotional/news stories and to manage multiple projects at once.
LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
Preferred Qualifications:
Master's in Communications, Liberal Arts, Marketing, English, Film and Televsion
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.
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