Digital Organizer

Job Title: Chapter Digital Organizer

Department: North Carolina Chapter 

Location: Raleigh-Durham-Chapel Hill, NC (Hybrid)

Reports To: State Grassroots Manager

Supervises: N/A

Context:  At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.

Scope: The Digital Organizer is responsible for managing the Chapter’s digital tools, social media, and communications channels that support the Chapter’s organizing function, community building, and campaign goals. The Digital Organizer oversees volunteer engagement with Sierra Club social media and Sierra Club digital tools such as Campfire/Salesforce, assists with the development of grassroots power and networks through our digital mediums, and supports the Chapter’s data-informed decision-making orientation. This position is responsible for triaging multiple campaign outcomes and priorities to develop a welcoming and engaging online experience for target audiences – relating to ads, email, social media, mobile, and emerging digital organizing platforms –and rooting our digital content strategies in equity and justice.

• Identify creative, effective and strategic digital opportunities to grow our activist and membership base, engage supporters online, move them up the ladder of engagement, and mobilize them to support the Sierra Club’s work and mission. With the support of the manager, ensures that campaigns are rooted in equity and justice and inclusive of frontline and directly impacted communities. 
• Works with the manager and Chapter staff to develop opt-in pathways and audience development strategies to deepen relationships with members and volunteer leaders. Identify and implement new strategies and tests to support online to offline integration. Assists the organizing team with outreach and communication with new members, supporters, and volunteers.
• Work closely with team members to set benchmarks and key performance indicators (KPIs) for key organizing and campaign goals, track performance against them, and optimize to meet them. Use data tracking and results to monitor, optimize, and analyze emails, texts, and social media performance.
• Support Chapter staff and volunteers with accessing and utilizing digital tools (e.g. Salesforce), data gathering and reporting, and implementing new digital solutions. Manage digital intake processes, online community/volunteer outreach, and provide technical support for online Chapter engagement ie. webinars, meetings, recordings, etc.
• Work with the organizing team and Communications manager to develop and oversee the use of Chapter social media, including but not limited to Meta (Facebook, Instagram), TikTok, Reddit, and other digital platforms such as Slack/Discord, email listservs, etc. Operate within a broad Chapter communications / organizing calendar for social media content creation and posting, and working with national staff to ensure that social media outreach aligns with Club campaigns and priorities. Provides support to NC Sierra Club local Group volunteers and networks with their social media operations. Oversees moderation of Chapter social media channels to promote healthy and inclusive engagement for all staff, volunteers, and participants.
• Assist with digital support of in-person event planning and production–such as digital recruitment, participation tracking, posting and promoting online events through Sierra Club digital networks, and communicating/coordinating with event planners and participants.
• Builds a healthy, mutually accountable relationships with Chapter staff, volunteers and community partners to carry out Sierra Club priorities. Seeks opportunities to advance justice and equity through new partnerships with frontline and marginalized community leaders. Communicates clear expectations, capacity, and works in strategic alignment to accomplish Sierra Club’s priority goals. Build and host inclusive coalitional spaces where these groups/people can build stronger relationships and successfully collaborate to build power and advance shared goals.

• Digital Organizing Experience: Experience using a wide variety of digital tools to engage and communicate with target audiences and communities. Event planning & promotion, lead/volunteer engagement/management, online communications, etc. Experience using online tools to further grassroots, political, or community work is a plus!
• Tech/Digital Tools: Experience using and training on a variety of constituent management and engagement tools, such as Zoom, G-Suite, Salesforce, various social media and other peer-to-peer texting and organizing platforms. The ideal candidate will demonstrate administrative experience with CRM (Salesforce or comparable software), and general fluency and flexibility with digital tools.
• Social Media Management: Experience using and managing social media platforms such as Meta suite (Facebook, Instagram), short-form content creation (eg TikTok), online communities (eg Slack, Discord, & WhatsApp), and staying abreast of changing trends in media markets, outlets and social media platforms. Experience with implementing and tracking social media advertising and data tracking is a plus.
• Data Management: Experience working with datasets and supporting data-informed decision-making. Demonstrable experience with tools such as Microsoft Excel or Google Sheets. Experience collecting and using quantitative data (for example, numbers of people engaged) and qualitative data (for instance, stories about people taking action) to inform and evaluate organizing work. Experience with statistical analysis (including tools such as Stata, SAS, or R) would be a plus.
• Effective communication: Excellent verbal and written communication skills and demonstrated ability to clearly articulate ideas and communicate effectively with diverse groups of stakeholders, internally and externally. Demonstrated ability and enthusiasm for persuasive communication with individuals on a daily basis, including digital communication, phone, and text contacts. 
• Committed to evolution: You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.
• Uplifting and additive: You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.
• Must have a driver's license, proof of insurance and be willing to drive on occasion for in-person meetings. This role is primarily remote, with some in-person meetings and events held in the Triangle-area.

• Knowledge of environmental and energy issues, and either expertise or an ability to develop expertise in regional energy, climate justice, and/or conservation areas.
• Connection to the North Carolina grassroots environmental justice ecosystem
• Experience working in coalition with community partners.
• Experience working in digital organizing for the non-profit sector.

To Apply

The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.

The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.

Explore, enjoy and protect the planet.