Regional Field Marketing Manager, field based remote in New York City
Skills
- Proven experience negotiating sponsorships and measuring ROI
- Proficient in Excel (data entry, basic reports) and PowerPoint
- Experience with field sales reporting tools (Qlikview or VIP preferred)
- Experience managing brand ambassadors and retail merchandising
- Strong event logistics and activation management
- Budget management and basic financial tracking
- Excellent written and verbal communication and cross-functional collaboration
- Valid driver’s license and willingness to drive company vehicle
Responsibilities
- Execute local brand experiences, retail sampling, and event activations in the NYC market
- Negotiate, execute, and evaluate partnerships, sponsorships, and sampling opportunities
- Manage and lead third-party Brand Ambassadors and staffing for grassroots activations
- Coordinate with Sales and distributor partners (e.g., Big Geyser Inc.) to align on local execution and maximize investment
- Manage activation vehicles, logistics, and on-site event operations
- Develop and execute year-round retail sampling programs and 100-day summer field marketing plans
- Support partnership deliverables for major partners (Madison Square Garden, SummerStage, Live Nation)
- Manage local marketing budget, expenses, and adherence to corporate fiscal policies
- Attend and report at weekly/monthly sales and distributor meetings; provide monthly marketing updates and recaps
- Monitor competitive activity and market nuances; collect and share market insights
Education
- Bachelor’s degree in business or related field preferred
- Relevant hands-on field marketing experience in the beverage or CPG industry required
Benefits
- Blue Shield medical plans (HMO CA only), PPO, and HDHP with HSA options
- FSA and Dependent Care FSA
- Guardian dental and vision coverage
- UNUM life, AD&D, and disability benefits; voluntary accident, hospitalization, critical illness
- 401(k) match: 100% match up to 4% after three months
- Student Loan Retirement Match
- Wellness perks: Headspace, ClassPass, Employee Assistance Program
- SNOO Bassinets and family benefits
- Nationwide pet insurance
- 17 paid holidays and Flex PTO
- Travel assistance
Average salary estimate
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