Business Operations and Growth Lead

ABOUT KICKOFF

Kickoff is redefining fitness and healthcare. We work with all of the leading health insurance companies to offer insurance-covered, AI-enabled preventive health services - everything from personal training to weight loss medications to healthy food.

We are the first and only place anyone can get a personal trainer and nutrition coach covered by insurance. Our elite, dual-certified registered dietitian and personal trainer coaches work with clients on weekly video calls, stay in touch through daily texts, and leverage our AI‑powered coach & client apps to drive life-changing improvement in exercise, nutrition, and wellness. It's a win-win-win:

- Clients get life‑changing results without the price barrier.

- Payors get per member per month savings by keeping members healthy.

- Coaches get a stable, high‑earning career blending their expertise with cutting‑edge technology.

Backed by top‑tier investors and already helping thousands of members nationwide, we’re scaling the first insurance-backed, integrated wellness and preventive health platform. If you’re energized by massive impact, AI that really helps people, and a mission that matters, join us and help make preventive health accessible for everyone.

THE ROLE

The Head of Business Operations will be responsible for driving rapid growth by optimizing client experience and maximizing client LTV. He or she will turn ambiguous problems into experiments, ship improvements fast with Product/Eng, and install lightweight processes that scale, all with the goal of retaining, engaging, and driving revenue with our clients.

It's a cross-functional role at the intersection of product, process improvement, people management, analytics, design and strategy.

This individual will also serve as a key member of our leadership team, helping to craft the big picture strategy for the company.

RESPONSIBILITIES

- Improve client engagement, retention, referral, and revenue-generation via ambitious projects related to product, process improvement, people management, analytics, design and strategy

- Conduct quantitative analysis, user research, and competitive research to understand underlying user needs and opportunities to delight

- Design, test, and iterate on the optimal programming and journey for our clients

- Serve as a leadership team member and help to guide Kickoff’s strategy

WHAT WE’RE LOOKING FOR

Skills and experience

- 5+ years in high-output roles (BizOps/Growth/Product/Ops; consulting/PE a plus) including 2+ years at a startup.

- Record of moving a core metric with scrappy experiments.

- Hands-on analytics experience: SQL proficiency; comfort with event tracking and A/B testing.

- AI-native: you use AI to speed analysis, draft docs/specs, and automate tasks.

- Product sense and experience/ exposure

- Financial modeling experience

Motivations and style

- Passion for our mission and intrinsic motivation to bring it about

- Excitement about collaborating in person at our Soho, NYC office with our awesome team

- Startup mindset - you're an owner who’s willing to take risks, test and learn, and move quickly