Education & Events Manager (Americas)

Who We Are 

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. 

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.  

Summary

We’re excited to welcome an Education and Events Manager to our dynamic New York team! In this role, you’ll report directly to the VP of Sales and Marketing, Americas, and play a key part in shaping how our brand connects with consumers and retail partners across the region. You’ll lead the development and execution of best-in-class education and consumer-facing event strategies that drive sales, build brand equity, and foster lasting customer relationships. From designing engaging training content to orchestrating impactful in-store and out-of-store events, you’ll collaborate closely with internal teams (Field Sales, Brand Marketing, Creative, etc.) and external partners (retailers, vendors, and more).

This is a unique opportunity to make a meaningful impact, inspire through education, and bring your passion for fragrance to life. The ideal candidate is a relationship-builder with a love for beauty and a drive to innovate. This role is based in our New York City office and will require travel throughout the Americas as needed.

Essential Duties and Responsibilities

Education Strategy & Execution

• Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities.
• Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides.
• Host digital training events in partnership with internal and external teams to support retailer opportunities and deepen client engagement.
• Serve as the main point of contact for all retailer store teams + Education & Events teams, ensuring alignment and consistent communication.
• Collaborate with the Creative team to develop and produce compelling education and event toolkits that support core strategies and new product launches.
• Partner with Global Education to ensure consistent storytelling and alignment across markets.
• Deliver scalable training programs that highlight product innovation and empower field teams.

Event Management

• Own the in-store event calendar, activations, and materials for all Sephora FSC and store-generated events.
• Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI.
• Develop and execute “event in a box” programs to support training initiatives across the Americas.
• Collect and analyze event data to optimize future initiatives and share post-event recaps with leadership, highlighting wins, opportunities, and ROI.
• Maintain seasonal Master Event Listings and share best practices with field teams.
• Forecast and coordinate logistics for retailer gratis programs and event needs.

Leadership & Collaboration

• Partner with leadership to mentor and inspire high-performing sales and education teams.
•   Set and manage clear sales and education goals, ensuring consistent achievement across initiatives.
• Champion cross-functional collaboration to ensure seamless execution of global education and event strategies.
•   Work closely with Brand Marketing to support launch events with tailored education programs.

Budget & Operations

• Manage the education and events budget, including TOAs, samples, toolkits, and retailer/field gratis.
• Monitor competitive brand events and share insights with leadership to inform strategy.

• 5+ years of experience in beauty education and events, ideally within the fragrance category
• Experience in prestige beauty, SEPHORA experience preferred
• Proven success in developing and executing training and event programs with key retailers.
• Based in the NYC area and able to commute to the office 4 days per week (Mon – Thus).
• Willing and able to travel throughout the Americas as needed; valid passport required.
• This position requires up to 60-70% percent domestic travel and may include some international travel
• Must possess a valid state driver’s license, good driving record and required auto insurance policy
• Strong leadership and interpersonal skills—dynamic, collaborative, and influential.
• Highly organized with excellent time management, prioritization, and analytical abilities.
• Creative and entrepreneurial mindset with a passion for beauty and innovation.
• Outstanding written and verbal communication skills.
• Proficient in Microsoft Office Suite with professional email etiquette.
• Advanced user of Excel and PowerPoint.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Available for occasional evening and weekend event (comp days provided).

• Premium Medical/Dental/Vision coverage
• Find Your Magic Days
• Volunteer Day
• Professional Development Days
• Birthday leave
• Egg Freezing Benefits
• Employee discounts on Kayali products
• Product gifting
  
  

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.