Senior Data Analyst - Marketing Analytics & Digital Insights (Remote from Massachusetts)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Data Analyst - Marketing Analytics & Digital Insights in Massachusetts.

This role offers a unique opportunity to transform complex data into actionable insights that drive marketing performance and business growth. You will work across digital platforms, CRM systems, and marketing automation tools to analyze customer behaviors, optimize campaigns, and inform strategic decision-making. The position combines deep analytical skills with business acumen, enabling you to deliver insights that directly impact ROI and customer engagement. You will collaborate closely with marketing, product, and strategy teams, translating data into clear, executive-level recommendations. The environment is fast-paced, data-driven, and highly collaborative, providing opportunities to influence major business outcomes and develop advanced analytics expertise.

• Lead analysis of large-scale datasets to uncover trends, optimize marketing investments, and support strategic decisions.
• Conduct attribution modeling, customer journey analysis, and A/B testing to evaluate campaign performance and digital experiences.
• Develop and maintain advanced dashboards and interactive visualizations using tools such as Tableau, Power BI, or Looker.
• Translate complex analytical findings into clear recommendations for executives, marketing leaders, and technical teams.
• Partner with cross-functional teams including Product, Engineering, and Strategy to deliver integrated insights and improve digital customer journeys.
• Manage multiple analytics projects simultaneously, ensuring timely and high-quality delivery of results.

• Bachelor’s degree in Statistics, Data Science, Economics, Mathematics, Computer Science, or a related quantitative field (Master’s preferred).
• 5–9 years of experience in data analysis, marketing analytics, or advanced analytics roles, preferably in financial services or with financial institutions.
• Advanced proficiency in SQL; experience with Python or R for statistical analysis and data manipulation.
• Expertise in digital analytics platforms such as Google Analytics (GA4), Adobe Analytics, or similar tools.
• Strong experience with data visualization tools (Tableau, Power BI, Looker) to create executive-level dashboards.
• Knowledge of cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred.
• Familiarity with marketing automation platforms, CRM systems, and tag management implementation.
• Strong analytical, problem-solving, and communication skills; ability to translate insights into actionable business recommendations.
• Ability to work independently and collaboratively in a fast-paced, data-driven environment.

• Competitive base salary ($110,000–$140,000) with potential adjustments based on experience and location.
• Opportunities to work remotely and collaborate with cross-functional teams globally.
• Advanced analytics projects with high visibility and direct business impact.
• Professional development opportunities, including exposure to cutting-edge digital and marketing analytics tools.
• Inclusive and supportive work environment that values diversity and employee well-being.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1