Head of PR, Social and Influencer Marketing (Singapore)

Position Summary

We are looking for an experienced and creative Influencer, Content & PR Manager to lead the development and execution of our social media and influencer marketing strategies. In this role you will be responsible for the organization’s public image, curating engaging content, managing influencer partnerships, and driving brand visibility across social platforms. The ideal candidate has a strong understanding of current digital trends, and the ability to translate brand objectives into impactful content.

You will also collaborate with cross-functional teams and shape our brand’s voice. Your writing skills and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.

Role and Responsibilities

PR Responsibilities
Responsibilities include, but are not limited to:

• Assist in implementing Global PR campaigns through its phases (launch and maintenance) that support Samsung Singapore’s business objectives
• Oversee major PR launches, community services and other corporate affairs
• Work closely with cross-functional teams (business, online, product, legal) to develop and gain alignment on holistic PR programs that drive media momentum, consumer brand awareness, and sales
• Manage PR cadence calendar communication and asset rollout -
• Work with the Director to oversee the planning and implementation of press events
• Lead the Singapore team with national PR efforts to maximize media coverage and develop strategic relationships
• Lead in the development of CSR and Great Work Place Initiatives and all its communication efforts by partnering with the HR Group
• Lead and execute the development of Media Relations and handle all media related activities like media releases, organizing and conducting briefings, contributing articles to the media portal
• Take the lead, in close coordination with the PR Agencies and respective internal departments in the handling of Crisis Communications
• Plan and maintain the annual portfolio budget
• Work with agency to oversee accuracy and maintain departmental standards for all PR reporting documents
• Work with product marketing and legal teams to get approval on public-facing PR documents, such as press releases, fact sheets, and FAQs
• Help with ongoing PR requests and provide guidance to local marketing teams

Influencer Marketing Responsibilities

• Develop influencer strategy that includes influencer approach, concept, and cohorts that are strategically informed and conceptually creative, designed to communicate brand and product stories that utilize influencer authenticity
• Works with the social team to align efforts on activation, influencer content co-creation, sharing UGC, and capitalizing on social strategy
• Identifies potential influencers directly and in collaboration with partners
• Performs influencer outreach to potential influencers to engage and discuss opportunities and contract negotiations
• Manages existing influencer relationships through periodic engagement, Q&A, and dialog on potential opportunities
• Handles communications with influencers and partners to plan, schedule, execute, and measure influencer programs
• Defines and manages performance metrics for influencers programmatically and on a campaign basis
• Create a revenue model for business and brand sustainability

Skills and Qualifications

• Degree in Marketing or a related field
• Minimum of 12 years of experience in Marketing, communications, and PR
•  Extensive background in PR, influencer management, and social media strategy
• Strong creativity, strategic thinking, relationship-building capabilities, and adaptability in an agile work environment
• Confident, charismatic influencer with experience leading teams
• Excellent content development and presentation skills
• Manage public relations and goodwill programs to foster positive relations with the public, industry stakeholders, and customers.
• Act as the organization’s spokesperson, building strong relationships with media
• Develop and execute social media campaigns that incorporate local insights and data
• A proactive team player with strong networking skills. Work closely with Samsung’s wider team, agencies, and opinion leaders to enhance social content strategies
• Immersed in trends and culture related to social media.
• Good understanding of process, experience working in flexible environments and implementing new processes.

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