Digital Marketing Specialist

Description

We have an exciting new role for a passionate Digital Marketing Specialist to grow their career with us!

The Digital Marketing Specialist will be responsible for supporting the marketing and sales team through executing organic and paid media efforts, email communications, and website updates. This position helps implement strategic and tactical B2B digital marketing programs at a segment and business level to help the organization realize its business objectives. This role requires a combination of data analysis, creative execution, and growth marketing to create “winning” digital marketing programs across search, social, email, web, and events.

The position requires a hands-on, collaborative, flexible approach with the ability to execute multiple projects simultaneously. The role is best suited for an organized, detail-oriented strategist with a proven ability to contribute individually as well as part of a results-focused team.

Some of your key responsibilities will include:

• Design and implement search and social efforts, directing quality targeted traffic to the company website 
• Build email communications in line with best practices and business objectives
• Update the website in conjunction with content, campaign, and business objectives
• Evaluate data at tactic, audience, and segment levels to optimize spend and marketing performance
• Develop and maintain informative reports that track campaign metrics. Stay current with current and emerging technologies and trends in SEM and paid media, providing thought leadership and perspective for adoption where appropriate.
• Collaborate with internal teams to create landing pages and optimize user experience

What will you bring to the role?

You will have at least 4 years of digital marketing experience as part of a marketing team. You will be highly creative with experience in identifying target audiences and executing digital campaigns that engage, inform, and motivate. Experience with paid media platforms, analyzing digital results, and creating designs from templates is highly desired.

Other key skills required for the role include: 

• Minimum of 4 years of digital marketing experience in a full-time role
• Solid knowledge of Google GA4, Google Ads, LinkedIn Ads Campaign Manager, and other management/measurement tools, as well as campaign functionality within      Microsoft Dynamics and MailChimp
• Strong project management skills, with the ability to prioritize and manage multiple campaigns simultaneously.
• A self-starter with the initiative and ability to think commercially as well as creatively.
• Adaptable, dynamic, and results-driven 
• Excellent interpersonal and cross-functional communication skills 
• Proficient in Microsoft Office, Adobe (Photoshop, Illustrator, Acrobat) or equivalent, WordPress, landing page builders, and project management tools

About Optikos Corporation:

For more than 40 years, Optikos® has provided innovative applications of optical technology, both products and services, to commercial, government, and consumer products organizations worldwide. 

The Optikos engineering team is the largest independent optical engineering group in the world, managing all aspects of instrument design, including optics, mechanics, electronics, and software systems, in addition to our in-house IQ Lab™ Services to benchmark and assess the performance of customer lens or camera systems. 

We develop innovative products in the life sciences, aerospace and defense, industrial, and consumer markets, and our experience with a wide variety of applications has enabled our staff to generate creative solutions to some of the most challenging optical problems. 

Our team continues to improve existing metrology product lines and develop new products that Optikos manufactures and installs around the globe. Our headquarters is centrally located right outside the Boston medical and tech hub in Wakefield, Massachusetts.

This in-office position is located in Wakefield, Massachusetts facility.  We offer competitive compensation packages along with a challenging and stimulating environment.  US citizenship or permanent residency visa required.    

Optikos is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender orientation, gender identity, national origin, disability, or protected Veteran status.