Product Marketing Manager – Small Appliances

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

The Product Marketing Manager will work closely with the Commercial Director, Product Management, Brand, Merchandising, Pricing, Sales and Customer Service to provide commercial input. This role will work cross-functionally to ensure Small Appliances needs are covered in the NPI process and effectively execute field marketing programs to drive growth and sales for Small Appliances. This role will also drive a high level of focus and action on the execution of key projects.

Position

Product Marketing Manager – Small Appliances

Location

USA, Louisville, KY

How You'll Create Possibilities

• • Responsible for the creative process, messaging, and commercial content for all Small Appliance products. 
  • Own and execute of all merchandising activities supporting the Small Appliances business, for all channels. (Retail, Contract, Pro Channel, Direct to Consumer website, Customer website, Social/Digital, Brand). 
  • Develop and analyze industry and consumer insights 
  •  Responsible for development of marketing claims partnering  with brand and legal
  • Digital first mindset when bringing products to marke
  • Assist managing overall Small Appliances NPI projects and existing models 
  • Develop and execute all NPI planning and communication packages for field sales teams.  Ensure consistent messaging and coordination across product lines for the SKU portfolio, in store and online 
  • Content Creation and Asset Management 
  • Supervise the product photography, manage F&B content, dimensions, and standardized descriptions to be uploaded into MML, Product Roadmaps and MDM.  
  • Creation of collateral outlining all of GE Appliances product offerings for Retail, Contract and Pro/PHVAC channels, including coordination for full line appliance catalog 
  • Manage retail package artwork, product inserts, POP, printed and online material and training material for the product line to ensure distinct messaging for Consumers and Customers.  
  • Coordinate key commercialization & marketing strategy presentations for ICS- Review, C-review, Creative Review, etc. 
  • Collaborate to prepare for trade shows, conferences, and training activities as required.

What You'll Bring to Our Team

• • BA/BS degree from an accredited university or college; Marketing or other Business related    
  • Minimum of 5 years of Commercial roles such as sales, marketing, pricing and/or operations   
  • Demonstrated ability to influence and drive results across a matrix organization    
  • Self-initiative with a hunger for excellence    
  • Ability to prioritize and execute critical tasks in a complex and continually changing environment    
  • High attention to detail and exceptional presentation, project management, analytical, and interpersonal skills    
  • Must be willing and able to travel to customers and GEA sites, as needed    
  • Experience driving growth in Commercial roles such as sales, marketing, pricing, and/or operations   
  • Experience with Digital strategies – Direct to Consumer, Digital Marketing, Software Sales/Marketing    
  • Experience with Data-driven Marketing     

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com