At the FoodHealth Company (formerly bitewell), we’re not building another food app — we’re on a mission to fundamentally change the way the world eats. Our vision? A world without diet-related disease. And with $7.5M in Series A funding led by Reach Capital and Ulu Ventures, we’re poised to make it happen.

Our flagship product, the FoodHealth Score, is the most widely distributed retail nutrition rating in the U.S., providing an instant reflection of the nutritional quality of any food — already live in Kroger stores like King Soopers, Ralphs, and Harris Teeter. We believe wellness should be accessible to every family in every zip code, and we’re building the infrastructure to make that possible.

Marketing Director

We're looking for an ambitious, creative Marketing Director who is ready to take the driver's seat in building our brand from the ground up. This is a rare opportunity for a talented marketer to step into a leadership role and help us build a coalition around a movement. We're looking for someone who is excited to craft compelling narratives around the FoodHealth Score, drive consumer demand, and create a movement with modest resources but unlimited ambition.

If you're a strategic thinker who is energized by the prospect of building and scaling marketing functions, and eager to disrupt the food industry with an innovative approach to nutrition, we want to talk to you. This is your opportunity to be a founding member of our marketing team and work directly with our CEO to build something transformative.

About FoodHealth Company

At FoodHealth Company, we’re building a future where every food choice is a health decision. Our proprietary FoodHealth Score is more than just a rating — it’s a new standard in food health evaluation that simplifies complex nutrition science and empowers consumers to make better food choices. Our ambition is to bring this transparency to every grocery shelf, every food brand, every drive through, every cafeteria and every dining table across America.

What You'll Do

Marketing Strategy & Leadership

• Partner directly with our CEO to develop and execute a marketing strategy that drives industry/political awareness of the FoodHealth Company as a leading voice in the nutrition transparency revolution and drive consumer awareness and adoption of the FoodHealth Score

• Build our marketing function across all pillars: brand, content, digital, social, PR, and partnerships

• Take ownership of budget management and learn to achieve outsized results with creative resource allocation

• Lead and mentor future marketing team members

Brand Building & Storytelling

• Craft compelling narratives around the FoodHealth Score that simplify complex nutrition science for everyday consumers

• Position the FoodHealth Score as the new standard in food health evaluation, moving beyond calories and traditional metrics

• Create and develop our distinctive brand identity across all touchpoints

Consumer Growth & Engagement

• Drive B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology

• Design and implement creative campaigns that build engagement with our brand and mission

• Embrace rapid test-and-learn experimentation to optimize marketing effectiveness and ROI

• Transform consumer insights into actionable marketing initiatives that drive growth

Partner Management

• Develop collaborative partnerships with aligned thought leaders and brands to expand reach

• Work cross-functionally with sales to create compelling marketing materials & retail marketing assets that support our partnerships

Analytics & Performance Marketing

• Build data-driven marketing systems that measure impact and ROI across channels

• Implement attribution models to understand the consumer journey and optimize accordingly

• Balance creative intuition with analytical rigor to make smart marketing investments

• Report on key marketing metrics to leadership and tie marketing activities to business outcomes

Who You Are

• Rising Marketing Talent: You're ready to step up and take on greater responsibility, excited about the opportunity to build something from the ground up

• Creative Storyteller: You have a natural ability to craft compelling narratives and are eager to develop your skills in driving brand loyalty

• Growth-Minded: You're energized by the challenge of driving consumer adoption and engagement, especially for innovative products in crowded markets

• Brand Building Enthusiast: You're excited about the opportunity to help build a distinctive, memorable brand that stands out from competitors

• Mission-Aligned: You're passionate about nutrition, health, and the transformative power of better food choices

Experience We're Looking For

• 5-10 years of marketing experience with a track record of contributing to successful consumer marketing initiatives

• Interest in food, health, or wellness sectors with eagerness to dive deeper into these industries

• Experience in B2B2C business models where consumer demand drives business adoption

• Background in companies that have successfully taken niche movements mainstream.

• Experience working in fast-paced environments where you've had to be resourceful and creative

• Understanding of both brand and performance marketing fundamentals, with eagerness to develop expertise in both areas

• Demonstrated ability to work collaboratively and take initiative on projects

Why FoodHealth Company?

• We’re building technology that could fundamentally change how people eat and live.

• Our ambition is to see the FoodHealth Score on every food product, menu, and grocery shelf in America.

• Our culture values boldness, intellectual curiosity, and a hands-on approach.

• We’re looking for someone who can bring their authentic self to work, engage in thought-provoking discussions, and contribute to our mission with both expertise and enthusiasm.

Additional Details

• Location: San Francisco - hybrid (3 days in office)

• Reports to: CEO

• Compensation: $115K-145K + Bonus (20% Target) + Equity

• Benefits: Health, Dental & Vision Insurance, Employee Assistance Program, Monthly Food Stipend, Unlimited PTO

FoodHealth Company celebrates diversity and is committed to building an inclusive environment for all. We’re an equal opportunity employer and encourage candidates from all backgrounds to apply and bring their authentic selves to our team as we work together to revolutionize how people make food choices.