Digital Marketing Manager

Located in the heart of Brisbane’s cultural and entertainment precinct, Novotel Brisbane South Bank offers a premium 4.5-star experience just steps from the Brisbane Convention & Exhibition Centre, South Bank Parklands, and the Queensland Performing Arts Centre. With 238 contemporary rooms and suites, a 20m pool, gym, yoga terrace, the hotel blends comfort with elevated service and design; being the ideal choice for both business and leisure travellers.

Recognised with the TripAdvisor Travellers’ Choice Award and consistently ranked among Brisbane’s top hotels, Novotel Brisbane South Bank is celebrated for its modern design, family-friendly amenities, and commitment to excellence. As part of the global Accor network, the hotel benefits from world-class systems, support, and career development opportunities.

We are seeking a creative and commercially minded Digital Marketing Manager to lead the hotel’s online presence; driving brand visibility and engagement across all digital platforms. Reporting to the Director of Sales & Marketing, this role is responsible for delivering marketing campaigns and managing digital content that align with the hotel’s commercial goals, whilst ensuring brand consistency across all touchpoints. You will collaborate with internal stakeholders as well as Accor’s national and regional teams to enhance guest engagement, strengthen brand positioning, and support the hotel’s commercial strategy.

Key Responsibilities:

• Lead the hotel’s social media presence and content creation,
• Maintain brand consistency across all digital and print collateral.
• Develop and implement digital marketing strategies to drive traffic, engagement, and conversion.
• Collaborate with Accor teams to activate national and regional campaigns.
• Lead photoshoots and visual content production to support brand storytelling.

We are looking for a creative and strategic digital marketer who has a strong understanding of digital platforms, a passion for storytelling, and the ability to translate brand vision into compelling campaigns. This role is ideal for someone who enjoys both the strategic and hands-on aspects of digital marketing.

Preferred Experience:

• Tertiary qualification in marketing, or a related field.
• 5+ years in a digital marketing role, ideally within hospitality; with a proven ability to develop and execute digital campaigns that drive measurable results.
• Strong knowledge of SEO, SEM, social media, and content management systems.
• Excellent communication, project management, and stakeholder engagement skills.

Why Join Us?

At Novotel Brisbane South Bank, you’ll be part of a hotel that redefines premium hospitality within the Novotel brand. We believe in celebrating success and empowering our people. Our team culture is built on collaboration, innovation, and a shared commitment to excellence.

Global Career Pathways
As part of Accor, one of the world’s largest hospitality groups, you’ll gain access to:

• Global mobility across 5,000+ hotels in 110+ countries.
• Industry-leading training and development programs.
• Opportunities to grow into regional or corporate roles within Accor.

Exclusive Benefits

• Accor Heartist® benefits including global hotel discounts.
• Access to wellbeing and lifestyle programs.
• Recognition and reward programs tailored to performance.

Our commitment to Diversity & Inclusion
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Ready to shape the digital voice of one of Brisbane’s most iconic hotels?
Apply now and take the next step in your journey with Novotel and Accor.