Fast Facts

The Social Media Content Manager will lead social media strategy for ISTE+ASCD, focusing on community engagement, storytelling, and thought leadership.

Responsibilities: Develop and implement social media strategies, create high-quality content across platforms, manage community engagement, and analyze performance metrics.

Skills: Deep understanding of major social media platforms, strategic development, digital storytelling, and community engagement.

Qualifications: Bachelor's degree in relevant field and 3-5 years of experience in social media management, preferably in the education sector.

Location: Arlington, VA, USA, with one day per week in the office required.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $90,000.

Job Details

Job Location: 2111 WILSON BLVD SUITE 300 - ARLINGTON, VA 22201

POSITION SUMMARY

As the Social Media Content Manager for ISTE+ASCD, you will lead the development and execution of a comprehensive social media strategy for the unified ISTE+ASCD platforms that advances our mission, empowers educators, and drives engagement with our global community.

You will develop a strategy centered on community building, authentic storytelling, and thought leadership across our social media platforms. Your goal will be to increase social media engagement, create compelling content, build brand awareness, and support growth among key audiences while maintaining a consistent voice aligned with our brand.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Strategy & Planning

• Lead the creation and implementation of a social media strategy aligned with data insights, organizational goals, and audience segmentation
• Define KPIs (e.g., reach, engagement, follower growth, conversions to membership/training, lead generation) and report regularly on performance
• Collaborate with cross-functional teams (events, membership, marketing, content, partnerships) to integrate social media into broader campaigns or events (e.g., digital citizenship initiatives, webinars, conferences)
• Conduct ongoing social media listening, trend scanning (especially in edtech, digital citizenship, educator communities), and competitor/benchmark analyses to identify opportunities and inform content direction

Content Creation & Publishing

• Serve as primary administrator and owner of all ISTE+ASCD social media accounts across platforms, managing both unified organizational accounts and any sub-brand accounts
• Manage a unified ISTE+ASCD organic content calendar(s) that covers key organizational themes such as digital citizenship, educator professional learning, edtech thought leadership, community stories, event promotion, and partner highlights
• Facilitate weekly editorial planning meetings with content liaisons across teams (EL Magazine, EdSurge, Publications, Online Learning, Experiences, etc.)
• Develop, curate, and publish high-quality content across social platforms (e.g., X/Twitter, LinkedIn, Instagram, YouTube, Facebook, TikTok, and emerging platforms) that drives engagement and aligns with the brand voice and visuals
• Produce multimedia assets (e.g., graphics, short-form video, audio content including podcast clips, stories, live sessions) and coordinate with design/production teams to bring content to life
• Ensure content is inclusive, accessible (e.g., captions, alt-text, audio descriptions, translations as needed), and optimized for each platform
• Manage social media publishing tools (e.g., scheduling, automation, UTM tracking, asset library) and ensure timely posting
• Partner with internal graphic designers and external vendors to support the production of digital content assets

Community Engagement, Growth, & Thought Leadership

• Build and nurture online communities of educators, thought leaders, partners, and influencers; respond to comments, messages, and mentions; moderate conversations and foster positive dialogue
• Proactively identify, join, and participate in external educator communities where ISTE+ASCD audiences gather, including Facebook groups, LinkedIn groups, Reddit communities, etc.
• Ensure community management practices support relationship building and demonstrate that followers are acknowledged and appreciated
• Identify and engage relevant influencers, community leaders, member stories, and ambassadors in the edtech/digital citizenship and education space to push for a "human-centered" content approach and amplify messaging
• Collaborate on paid social strategy and organic growth tactics (e.g., hashtags, challenges, collaborations, cross-platform promotion) to expand reach
• Monitor sentiment and crisis escalation, and act as a liaison with the experience and marketing teams for issues requiring escalation

Measurement & Optimization

• Provide regular reports and dashboards that show social media performance, provide insights, and offer recommendations for ongoing improvement
• A/B test content formats, posting times, and messaging—and iterate based on data
• Drive continuous improvement: refine targeting, content formats, platform mix, and audience segmentation based on performance and strategic priorities
• Share learnings across the organization to improve collective understanding of what resonates with audiences
• Stay current on platform algorithm changes, emerging trends, and social media best practices in the education and nonprofit sectors

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, OR Northern VA); you will be required to come into the Arlington, VA office one day per week.

Qualifications

Knowledge

• Deep understanding of major social media platforms including X/Twitter, LinkedIn, Instagram, YouTube, Facebook, TikTok, and emerging platforms
• Knowledge of social media strategy development, audience segmentation, and campaign planning
• Understanding of digital storytelling, multimedia content creation, and visual communication principles
• Knowledge of social media analytics, metrics, and performance measurement
• Familiarity with accessibility standards for digital content (captions, alt text, audio descriptions)
• Understanding of K-12 education, edtech, and professional learning markets (preferred)

Skills and Abilities

• Excellent writing and editing skills with the ability to adapt tone for different audiences and platforms
• Strong proficiency with social media scheduling and listening tools (e.g., SproutSocial, Hubspot) and analytics tools (e.g., Google Analytics, platform analytics)
• Graphic and video literacy with ability to work with design tools (e.g., Illustrator, Photoshop, Canva) and coordinate with designers
• Strategic thinking ability to align social media efforts with organizational goals, audience segments, and brand story
• Data-driven mindset with comfort using analytics to drive iteration and optimization
• Strong creative instincts for turning ideas into engaging visuals, videos, and narratives
• Community building skills to foster authentic engagement and act as the voice of the organization
• Brand stewardship to maintain consistency in tone, visual identity, message, and values across platforms
• Strong collaboration and communication skills to work effectively with internal teams, external influencers, and stakeholders
• Adaptability and trend awareness to adjust tactics based on platform changes, social trends, and edtech discourse
• Ability to work both strategically and tactically—comfortable developing big-picture plans and managing day-to-day execution
• Ability to manage multiple projects and thrive in a fast-paced environment
• Familiarity with AI tools to execute social media tasks, with the ability to blend AI capabilities with authentic brand voice and human creativity
• Ability to manage vendor relationships and external production partners

Experience

• Bachelor's degree in marketing, communications, digital media, education, or related field (or equivalent experience)
• Minimum of 3-5 years of experience in social media management
• Demonstrated experience developing and executing social media strategy with measurable results (e.g., growth, engagement, conversion)
• Experience increasing brand awareness and engagement for a global audience of educators (preferred)
• Commitment to the mission of ISTE+ASCD: supporting educators, advancing digital citizenship, and fostering innovation in learning

WORK ENVIRONMENT

• Normal demands associated with a deadline-driven office environment.
• The noice level is generaly quite to moderate.
• Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.
• Occasional travel may be required (e.g., for major events, conferences)
• The role includes ad hoc campaigns, timely content (live posting at events, reacting to education news/trends), and steady content production.

PHYSICAL DEMANDS

• Ability to remain at a desk for extended periods of time.
• Ability to communicate and exchange information with others.
• Ability to move about to coordinate work in areas of varying heights.
• Ability to perceive and inspect records in a document management system.
• Ability to operate general office equipment.
• Ability to travel to off-site meetings.
• Ability to life, carry, move, or position objects weighing up to 10 pounds.