Business Analyst - Sales

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our 605 3rd Ave, New York, NY 10158, USA office.

We are seeking a highly skilled and detail-oriented Sales Data Analyst to join the Sales Enablement team at Informa NAB business units. The ideal candidate will have exceptional expertise in Excel and Salesforce (report and dashboard creation). This role involves analyzing sales data to optimize territories, quotas, pacing, and pipeline opportunities for growth. The Sales Data Analyst will collaborate closely with the Chief Commercial Officer, as well as heads of sales and finance, to drive data-driven decision-making and strategic planning.

Key Responsibilities:

• Collect and analyze sales data to identify trends, opportunities, and areas for improvement.
• Develop and maintain Excel-based tools, including pivot tables and advanced formulas, to support data analysis and reporting.
• Build and manage Salesforce reports and dashboards to provide actionable insights to stakeholders.
• Prepare data to be used in creating territories, establishing quotas and sales pacing.
• Assist in setting sales territories and quotas based on data analysis
• Maintain sales performance dashboards in Salesforce
• Monitor sales pacing and pipeline performance to identify growth opportunities.
• Prepare and present data-driven reports to the Chief Commercial Officer and other senior leaders.
• Collaborate with sales and finance teams to align strategies and ensure data accuracy.
• Continuously improve data collection and analysis processes to enhance efficiency and effectiveness.
• Analyze IIRIS data and work with non-endemic sales team to develop and prioritize strategy

• Minimum four years’ experience as a Sales Data Analyst or in a similar analytical role.
• Advanced proficiency in Microsoft Excel, including pivot tables, formulas, VLOOKUP, Power Pivot, Power Query and data visualization.
• Strong knowledge of Salesforce, with experience in creating reports and dashboards.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Experience working in a sales environment
• Strong communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Ability to work collaboratively with cross-functional teams and manage multiple priorities.
• Bachelor's degree in Business, Finance, Data Analytics, or a related field is preferred.

Preferred Skills:

• Familiarity with other data visualization tools (e.g., Tableau, Power BI) is a plus.
• Experience in the events, media or publishing industry is advantageous

The salary range for this role is $80k to 100k based on experience.

This posting will automatically expire on March 30th 2026

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.