Job details

CX Digital Program Lead

HoneyBook is an AI-powered business management platform for service-based business owners, helping them attract leads, book projects, and manage payments. We are hiring our first-ever CX Digital Program Lead to design and scale in-product, data-driven engagement programs that drive feature adoption, improve retention, and accelerate value realization across the customer journey.

Skills

5+ years in digital customer experience or lifecycle engagement, ideally in SaaS.
2+ years managing in-product engagement platforms (Pendo, Appcues, Intercom).
Proficiency in SQL and strong analytics/experimentation skills.
Hands-on experience testing or deploying AI-driven engagement tools with measurable outcomes.
Technical aptitude working with APIs, codebases, and Git repositories.
Product marketing mindset with messaging and user flow expertise.
Strong cross-functional program leadership and collaboration skills.

Responsibilities

Design and launch in-product engagement pathways to drive adoption of critical features (e.g., AI Suite, Business Partner Chat).
Define and track KPIs such as campaign-triggered WAU, feature activation, and project/session milestones.
Lead experimentation with AI tools (chatbots, LLM-powered guidance) to improve education and retention.
Build and iterate in-product journeys using platforms like Pendo or Appcues, ensuring accurate targeting, triggers, and success tracking.
Partner with Product, Marketing, and Support to align programs with educational content and product roadmaps.
Use product analytics and customer feedback to prioritize high-impact opportunities and iterate on engagement strategies.
Own data needs for campaigns, writing SQL queries and validating event data integrations.

Education

Bachelor's degree or equivalent professional experience preferred.
Relevant coursework or certifications in analytics, product, or lifecycle marketing are a plus.

Benefits

Competitive salary plus meaningful equity grants.
Wellness programs and comprehensive family leave policies.
Hybrid work model with San Francisco office presence (Tue–Thu).
High-impact role with rapid ownership and opportunity to innovate.
Professional development and collaborative company culture.

To read the complete job description, please click on the ‘Apply’ button

CX Customer Experience In-product Lifecycle Pendo Appcues SaaS SQL AI Experimentation Feature Adoption Retention Product Marketing Analytics Hybrid

HoneyBook Glassdoor Company Review

4.4

HoneyBook DE&I Review

3.9

CEO of HoneyBook

Oz Alon

Approve of CEO

Average salary estimate

$132500 / YEARLY (est.)

min

max

$120000K

$145000K

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