Insights Analyst

About us

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. 

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. 

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment 

• Growth Mindset

• Inclusion Always

• Fierce Distinction 

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

About the Role

The Analyst, Highwire Intelligence Group will play a crucial role in delivering actionable, data-driven insights to support client strategies. You’ll dive into the world of data to craft compelling narratives that empower our clients in the fast-evolving technology and healthcare sectors. If you’re excited about the intersection of data, technology, and communications and are eager to contribute to building a leading agency capability, this role is perfect for you.

• Data Analysis & Insights: Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
• Media Monitoring & Listening: Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
• Data Visualization & Storytelling: Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
• Performance Measurement: Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.
• Market Research: Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
• Automation & Tools: Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
• Collaboration: Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

• Experience: 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
• Technical Skills: Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
• Data-Driven Mindset: Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.
• Communication: Strong verbal and written communication skills, with the ability to present data clearly and persuasively.
• Attention to Detail: Highly organized, with excellent time management and a keen eye for detail.
• Critical Thinking: Capable of identifying trends and solving strategic problems using data.
• Digitally Savvy: Familiarity with social platforms and emerging trends in digital and social media.

• Experience working with high-profile clients, exposure to cutting-edge analytics techniques, and the opportunity to shape strategies that drive real impact in the technology and healthcare spaces.

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth

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The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. 

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

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