Brand & Digital Marketing Specialist
Primary objective:
Own and execute brand and digital content that builds awareness, drives engagement, and accelerates the marketing funnel to generate and convert qualified leads. This role blends brand storytelling with performance-driven content across social and owned channels.
Core scope:
Brand Voice & Positioning
Adapt brand voice and tone across audiences (individuals vs. companies) and platforms
Ensure consistent, personable, and social-first brand expression across all digital touchpoints
Funnel Acceleration & Lead Generation
Develop and execute content designed to move audiences through the funnel (awareness → consideration → conversion)
Create content with clear goals by funnel stage (education, demand gen, conversion)
Partner with marketing and sales to align content with lead capture, nurturing, and pipeline goals
Optimize formats, messaging, and CTAs to drive measurable lead growth
Content Creation & Execution
Create and edit short-form video for TikTok, LinkedIn, and Instagram
Capture content in-office and at events (video, photo, behind-the-scenes)
Produce and manage founder-led content, especially on LinkedIn
Deliver fast-turnaround content tied to trends, moments, and performance insights
Social Channel Management
Manage day-to-day posting and engagement on priority platforms
Actively engage with the community through comments and direct interaction
Balance brand-building content with performance-focused outputs
Channels
Social: LinkedIn, Instagram, TikTok
Digital: Newsletters and other owned channels
Nice-to-Have Experience
Consumer and/or CPG background
Professional video and photo capture experience
Established LinkedIn presence or influencer-style following
Success Indicators
Consistent content cadence with strong engagement
Growth in qualified leads driven by content
Improved funnel performance across awareness, demand, and conversion
Strong, recognizable brand voice across platforms
Why Work With Us
Be an early team member at a fast-growth YC startup with a high level of ownership.
Work directly with the founders - we’ve previously built a business together.
Be part of a fast-paced team that works together in person in NYC.
Solve a real problem that impacts the bottom line of your favorite brands in retail.
Location:
New York, NY (Relocation Assistance Available)
Benefits
Competitive contractor pay with goal to turn into full-time salaried position
Comprehensive medical, vision and dental insurance plans offered
401k plan offered
Lunch, fitness, continued education, and transportation stipends equating to ~$1k of value per month
Average salary estimate
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