Fast Facts

The Performance Media Specialist is responsible for executing and optimizing paid search and social campaigns to promote enrollment for ACCEL Schools. This role requires analytical skills, campaign management expertise, and collaboration with multiple teams to enhance marketing performance.

Responsibilities: Key responsibilities include managing and optimizing paid campaigns, developing audience strategies, maintaining campaign compliance, and collaborating with analytics and enrollment teams for performance monitoring.

Skills: Required skills include strong analytical capabilities, hands-on experience with paid search and social media campaigns, and proficiency in communication and cross-functional collaboration.

Qualifications: Preferred qualifications include experience with TikTok Ads and CRM systems, knowledge of programmatic platforms, and a background in education marketing or mission-driven organizations.

Location: This is a fully remote position based in the US, with a preference for candidates from Ohio. Limited travel (up to 10%) for team meetings is expected.

Compensation: $65000 - $75000 / Annually

Position Summary

The Performance Media Specialist is a mid-level individual contributor responsible for executing, optimizing, and maintaining full-funnel paid search and paid social campaigns. This role directly supports ACCEL Schools, ELAs, and CapEd by developing and managing campaigns that drive qualified interest, family engagement, and enrollment readiness. The Specialist ensures campaigns meet brand, compliance, and local-market standards; remain accurately tracked; and achieve strict performance goals across multiple geographic regions. This role requires strong analytical fluency, platform expertise, and the ability to translate strategic objectives into practical, high-quality execution.

Essential Duties & Responsibilities

• Build, manage, and optimize paid search and paid social campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring alignment to funnel goals across all three business units.
• Develop keyword taxonomies, responsive search ads, audience segmentation strategies, creative variations, and structured testing roadmaps grounded in hypothesis-based experimentation.
• Own pacing, budget monitoring, bid strategies, campaign governance, quality assurance, and issue resolution, ensuring campaigns remain efficient and fully compliant with internal standards.
• Tailor messaging frameworks, creative briefs, and audience-specific approaches to the distinct needs of ACCEL Schools, ELAs, and CapEd, incorporating local nuance and community identity where relevant.
• Maintain exceptional tracking hygiene across UTMs, naming conventions, pixel configurations, event mappings, and CRM integrations to ensure clear attribution and accurate performance insights.
• Partner with Analytics to validate reporting, enhance data quality, contribute to dashboards, and identify meaningful performance trends across multiple geographic markets.
• Develop structured insight summaries using the “what happened, why, and what’s next” communication model, supporting strategic decisions at the business-unit and organizational level.
• Work closely with Enrollment and CRM teams to monitor lead quality, assess funnel health, and
• identify gaps or opportunities across all enrollment pathways.
• Support seasonal planning, scenario modeling, and yield analysis to guide budget adjustments across enrollment cycles and statewide demand fluctuations.
• Maintain strict adherence to privacy, brand safety, and suitability standards across all platforms.
• Contribute to process documentation, SOP enhancement, and broader system improvements to help scale multi-unit execution more efficiently.
• Other duties as assigned.

Minimum Qualifications (Must-Haves)

• Bachelor’s degree in Marketing, Business, Communications, or an equivalent field.
• 3–5 years of hands-on experience managing paid search and paid social campaigns.
• Strong analytical capability with the ability to turn data into actionable insights.
• Experience working with agencies, vendors, or multi-location organizations with complex operational requirements.
• Demonstrated understanding of auction dynamics, platform automation, audience targeting, and creative–audience interaction effects.
• High proficiency in communication, organization, prioritization, and cross-functional collaboration.

Preferred Qualifications

• Experience with TikTok Ads, YouTube/CTV, programmatic platforms, and short-form creative direction.
• Familiarity with GA4, Looker, Power BI, Tableau, Data Studio, or similar analytical environments.
• CRM experience, including Salesforce, HubSpot, or Braze, as well as familiarity with enrollment pipelines and downstream lead behavior.
• Background in education marketing, multi-location operations, early childhood programs, or mission-driven organizations.
• Exposure to AI-assisted optimization, MMM/MTA, incrementality testing, and advanced experimentation frameworks.

Additional Requirements

• Fully remote (US-based); Ohio preferred but not required.
• Up to 10% travel for team meetings and organizational events.
• Flexibility to collaborate across multiple US time zones.

Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The annual starting salary for this position is between $65,000 – $75,000annually. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. 

We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.

Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.

We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co- insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family’s needs. Employees can choose from co-pay or High Deductible Health Plans.

EQUAL EMPLOYMENT OPPORTUNITY

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

#LI-AB1