Assistant Brand Manager

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Duties & Responsibilities

Deepen Customer Connection with the Brand

• Understand current consumer perception of our brand and develop social and digital strategies that can evolve this perception to better align with our vision of being the best sports company in the world and known among the best brands

• Collaborate with Creative team to design visually appealing, platform-specific content (including graphics, videos, and copy) that aligns with the Brand’s voice, tone, and values.

  • Collaborate with the Category Marketing teams to identify key product stories that align with overall Brand strategy.

  • Collaborate with Influencer team to drive audience growth, cultural relevance and athlete relationships through content creator network.

• Drive collaboration across the suite of brands/internal partners.

• Maintain a pulse on industry (marketing, media, retail) trends and sports culture to effectively develop disruptive monthly and campaign-specific organic social ideas that make an impact with our athletes.

• Spearhead the share-out/reporting of platform and industry trends with cross-functional partners, including Category Marketing teams, Creative, agency and Social Listening partner(s) so they are aware of key themes and trends, providing actionable insights to internal teams for brand strategy adjustments.

Manage Social Development and Reporting Process  

• Understand high-level DICK’S Brand strategy with Brand leadership team, helping to inform annual plans, and ensure social initiatives support overall Brand strategy and vision through regular collaboration and touchpoints.

• Develop and execute organic social media strategies across appropriate platforms (e.g., Facebook, Instagram, Threads, X, TikTok, YouTube Shorts, etc.) to build brand awareness, drive business objectives and foster community growth. Accountable for keeping up with the latest trends/conversations, competitor activities, platform updates, and best practices in organic social media marketing through knowledge-sharing opportunities like agency collaboration, social media conferences/networking as well as through social media platform representatives.

• Responsible for building and maintaining the Organic Social content calendar and designing the social communication strategy and strategically planning, scheduling and publishing posts across multiple platforms, ensuring a consistent tone and message.

• Foster collaborative relationships with cross-functional partners including Category Marketing, Creative, Media, E-Comm, Legal, agency partners (and key vendor partners, when necessary)

• Be aware and knowledgeable of Brand Health reporting with Customer Analytics teams and use such insights to drive decision making for organic social and digital initiatives/assets/etc.

• Utilize social media publishing and reporting tool (Sprinklr) to pull regular reports to get insights and performance metrics, interpret results and adjusting strategies for continual improvement and audience growth. Present actionable insights and optimization strategies to key stakeholders, demonstrating the impact of social media efforts on brand health and business goals.

• Partner with Brand Manager(s) to assist in developing go-to-market strategies for digital campaigns (e.g., App, .com and/or Loyalty)

Manage the Health & Integrity of the Brand

• Ensure that all social and digital assets tie back to the DICK’S brand and ensure consistency across all platforms, materials and communications by maintaining a unified voice, tone and visual identity

• Oversee management of social agency who is responsible for community engagement (to ensure the Brand maintains an active, positive and culturally relevant presence), reporting and strategy ideation.  

• Serve as the one of the voices of our brand beliefs and guide brand positioning on various projects throughout the organization

• Conduct regular brand audits to evaluate the effectiveness of owned messaging, platform trends, competitors’ strategies and customer perception, proposing adjustments as necessary.

  • Experiment with new social media features, content types, and engagement techniques to keep the brand’s social presence fresh and innovative.

Support brand campaign executions across social, .com and app

• As needed, support key brand executions on organic social, DICKS.com and the app by recommending social expression/extensions of campaign and integrating those across all social channel and serving as the brand point of contact for .com and app placements on campaign elements.

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Advertising

• 3-5 years of experience

#LI-SL1

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!