UI/UX Design Lead

SUMMARY:

The User Interface/User Experience (UI/UX) Design Lead is a multifaceted role that blends deep technical knowledge, team leadership, hands-on design execution, and cross-functional collaboration. They are responsible for designing compelling user experience and interface designs across touch points that builds brand equity, delights the user and positively impacts organizational objectives.

JOB DUTIES

• May supervise a team of UI/UX researchers, designers, and writers.
• Evaluates user requirements by collaborating with product managers and cross-functional teams, and applies high quality, research-driven solutions in alignment with business goals and objectives.
• Performs usability assessments of Motion websites, assist with user research discussions, and the cultivation and use of this information.
• Translates complex user research findings, analytics data, and customer feedback into elegant, intuitive, and effective design solutions.
• Designs and develops engaging user experiences for a variety of applications.
• Illustrates design ideas using storyboards, process flows and sitemaps independently.
• Makes strategic and tactical UX decisions related to design and usability as well as content and research.
• Conducts regular design reviews with both design and development teams, providing actionable feedback to ensure all work meets business requirements, user needs, and the established quality bar.
• Demonstrated ability to produce a full range of design artifacts, including low-fidelity wireframes, visually polished high-fidelity mockups, and complex interactive prototypes that effectively simulate the final user experience.
• Partner with marketing and analytics teams to understand user behavior data from various channels, help devise and interpret A/B tests and ensure a consistent brand message and user experience across all customer touchpoints.
• Studies and evaluates how users feel about a system, looking at concepts such as ease of use, perception of the value of the system, utility, efficiency in performing tasks, etc.
• Translates user needs and business requirements into features and functionality for web/mobile experiences.
• Leads the collection of user feedback.
• Mentors lower-level UI/UX employees.
• Performs other duties as assigned.

EDUCATION & EXPERIENCE

Typically requires a bachelor's degree and five (5) or more years of related experience or an equivalent combination.

KNOWLEDGE, SKILLS, ABILITIES

• A deep and applied understanding of core user-centered design principles, information architecture, interaction design patterns, visual design theory (typography, color, layout), and usability heuristics.
• Strong understanding of responsive design practices and principles.
• Experience leading design reviews, providing constructive, creative feedback and able to articulate ideas in an actionable, approachable manner.
• Experience using project management tools.
• Expertise in A/B testing and conversion rate optimization (CRO). This includes the ability to form data-driven hypotheses, structure valid tests, and analyze results to make informed decisions that improve key eCommerce metrics.
• Strong analytical skills with the ability to interpret complex user behavior data, identify meaningful patterns, and translate those findings into actionable design improvements.
• Knowledge of web accessibility standards (e.g., WCAG)
• Commitment to inclusive design, coupled with expertise in mobile-first and responsive design principles to ensure a seamless experience across all devices.
• Excellent communication skills
• Highly organized
• Confident and compelling communicator, capable of presenting design concepts, research findings, and strategic recommendations to a diverse range of stakeholders, including senior executives.
• Relentless desire to learn and leverage the latest Web technologies
• Understanding and curiosity about how generative Ai and new tools and technology can be leveraged to improve user experience, productivity and the evolution of user centered design.
• Excellent proactive attitude, take-charge personality, and “can-do” demeanor
• Proficient in Figma, Zeplin, and Adobe Creative Cloud
• Experience developing and designing design systems and component libraries
• Proficient in MS Office.

PHYSICAL DEMANDS:

LICENSES & CERTIFICATIONS: None required.

SUPERVISORY RESPONSIBILITY: 0-5 Direct Reports

BUDGET RESPONSIBILITY: No

COMPANY INFORMATION:

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

COMPANY INFORMATION: Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

DISCLAIMER: This job description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.

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