Sr Director, Media and Crisis Communications
About the Role
Reporting to the Chief Communications Officer, we’re looking for a visionary communications leader to elevate Gap Inc.’s media presence and crisis response strategy to new heights. This isn’t just about managing headlines — it’s about shaping narratives that protect and strengthen our reputation while driving cultural relevance.As Sr. Director, Media & Crisis Communications, you’ll serve as a trusted advisor to our executive team, guiding high-profile media engagements and leading strategies that safeguard and amplify our brand. You’ll own the playbook for proactive storytelling and rapid response, ensuring Gap Inc. remains a respected, influential voice in the global conversation.
What You'll Do
Lead with Strategy:
Develop and execute bold media strategies that position Gap Inc. as a leader in fashion, culture, and purpose.
Partner with executive leadership to craft narratives that reflect our values and business priorities.
Own LinkedIn and non-traditional media strategies to expand our reach and influence.
Crisis & Reputation Management:
Anticipate and prepare for the unexpected with robust crisis communication plans.
Manage sensitive issues with discretion and confidence, protecting the integrity of our brands.
Monitor media sentiment and industry trends to proactively mitigate reputational risks.
Media Relations & Storytelling:
Serve as spokesperson for high-impact stories and issues, representing Gap Inc. with authority and authenticity.
Build and nurture relationships with top-tier journalists, influencers, and industry voices.
Drive proactive storytelling that showcases our purpose, innovation, and leadership.
Executive Visibility & Thought Leadership:
Support CEO and executive visibility and thought leadership through strategic media engagements and social platforms.
Craft compelling content that amplifies leadership voices and reinforces Gap Inc.’s business priorities.
Engage Emerging Media Platforms:
Develop a forward-thinking approach to leverage new forms of media—such as Substack, podcasts, and creator-driven channels—to amplify brand and corporate storytelling, reach niche audiences, and foster authentic conversations.
Build relationships with influential voices on these platforms and integrate them into broader communications strategies for maximum impact.
Collaboration & Impact:
Work closely with PR teams, cross-functional partners, and external agencies.
Measure effectiveness of media strategies and share insights to continuously refine our approach.
Who You Are
12+ years in media relations and crisis communications, with proven success in high-stakes environments.
A strategic thinker and master storyteller who thrives under pressure.
Skilled in social media strategy and executive visibility.
A trusted advisor with exceptional judgment, emotional intelligence, and diplomacy.
Experienced in managing budgets, agencies, and cross-functional teams.
Passionate about shaping narratives that inspire confidence and drive impact.
Average salary estimate
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Our mission is to democratize fashion and make shopping fun again. To bring incredible style and quality to families the world over. Whether it’s providing inclusive sizing or building an inclusive workplace, our co-founders Doris and Don Fishe...
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