Community Manager

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Social Media Community Manager to help drive how our brand shows up across social platforms, creator communities, and parent culture at large. This role blends community engagement, cultural listening, and social storytelling. The ideal candidate is deeply fluent in internet culture, comfortable acting as a public voice for the brand, and skilled at developing relationships with fans who help expand Frida’s reach and relevance. This person is proactive, organized, and able to balance fast-moving trends with strategic long-term programs.

Responsibilities to include:

• Represent Frida across TikTok, Instagram, YouTube, Reddit, and emerging platforms by engaging daily through comments, replies, DMs, and community posts to build a consistent, culturally aware brand voice.
• Monitor cultural conversations, trends, and parenting discourse to identify timely opportunities for Frida to join relevant moments.
• Partner with Customer Service, Brand, Creative, Retail, and PR to align community communications with launches and campaigns.
• Maintain platform-specific voice guidelines and response libraries in partnership with Creative.
• Contribute learnings and recommendations that inform broader strategy and team planning.
• Act as an early signal for issues, helping manage sensitive conversations and partnering with Customer Experience and PR when escalation is required.
• Surface insights from community interactions and sentiment patterns that inform content planning, brand priorities, and cross-functional decisions.
• Assist with product seeding, gifting, and UGC workflows, ensuring processes are organized, trackable, and tied to measurable outcomes.
• Track community performance data to identify formats, channels, and voices that drive engagement, conversion, and long-term value.
• Perform work directly related to business operations and exercise independent judgment and discretion.
• Other projects as assigned.

What You Will Need

• Bachelor’s Degree.
• 3-4 years of experience in community management, social media, or related roles within a consumer brand.
• Strong writing, communication, and platform fluency across all social media platforms.
• Demonstrated ability to drive engagement and build scalable community programs.
• Deep understanding of internet culture and content formats that resonate with parents.
• Highly organized with excellent attention to detail, able to manage multiple programs at once.
• Analytical mindset with the ability to interpret data and translate it into actionable recommendations.
• Comfortable working in a fast-paced environment and adapting to shifting priorities.
• Able to work independently and collaboratively across multiple levels of the organization.
• Proactive, resourceful, and confident in managing both day-to-day interactions and longer-term strategies.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Community Manager, you will work closely with Marketing, Sales and Brand Management teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.