Retail Commercialization Manager - Product Marketing

Our Commercialization Manager, Retail is responsible for driving integrated product launch commercialization initiatives and strategies across Moen’s Retail and Ecom Channels that deliver on business objectives and grow market share.  This includes responsibility for planning and managing communication strategies, development and execution with cross-functional teams and outside agency partners and includes identifying project scope, developing timelines, providing status updates and budget management. The ideal candidate will effectively manage these initiatives to engage customers, influencers and consumers along the path to purchase or specification.

Responsibilities

• Develop and implement impactful, integrated product launch communications and programs for Moen products across The Home Depot and other retail accounts (Costco, Sam’s Club, Target, Walmart, etc.) and associated Ecommerce channels
• Own the commercialization strategy for products and innovations; serve as the project lead and Moen brand steward for all communication planning, development and execution alignment with global brand standards.
• From development to execution and fulfillment, leverage the Moen Creative team or outside agency partners; this includes the creation of project briefs, providing clear upfront direction that delivers on business goals or objectives, and the ability to manage multiple partners and campaigns simultaneously.
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters as well as obtain legal and corporate approvals.
• Support Moen’s North American Product Marketing teams through the development and execution of all marketing communications tactics including, but not limited to, new product launch support, internal gate process participation, customer line reviews, direction of photography and video for launching product, packaging development, digital asset management, merchandising support, social media, show support and PR.
• Collaborate with Sales, Channel, Customer Marketing teams and internal departments such as Global Brand, Web Teams, Product Content Marketing, and Ecommerce Team to plan, execute and assure coordination of commercialization programs and customer requests
• Initiate brief for concepts, pitch support (in partnership with Sales, Channel and Product) and manage and execute retail in-store initiatives such as displays, in-aisle POP, packaging and merchandising and associated design reviews and approvals.
• Stay informed and up-to-date on current in-store displays in relevant aisles, including competitors’ sets and initiatives, as a means to continually evolve and improve Moen’s presence. 
• Manage and execute online initiatives with key customers by working with internal digital teams to support digital display advertising or social campaigns by partnering with the eCommerce and Content Team to ensure launches are on-message with consistent visuals that meet timeline requirements or customer commitments.
• Identify appropriate metrics for evaluating marketing programs, tactics and pilots; analyze results to prove ROI and provide insights into future recommendations.
• In conjunction with Director, Commercialization and other Commercialization leads, support the creation of the annual marketing communications strategic plan, presentation and forecast.

Qualifications:

• Bachelor’s Degree in Marketing, Communications or related field required.
• Minimum of 5-8 years of experience in a marketing environment; experience in developing strategic communication and product commercialization plans required.
• Omnichannel marketing experience, specifically within Wholesale or Home Improvement Retail and Ecom, with a strong understanding of The Home Depot’s business model, is preferred
• In-store display and merchandising planning and execution experience strongly preferred.
• Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners
• Possess strong project management skills, budget forecasting and management, organization, presentation and coordination skills as well as excellent interpersonal and communication skills.
• Possess the ability to interact comfortably with higher management and customer leadership teams, as well as interact with agency partners, vendors, customers, sales associates, etc.
• Adaptability and flexibility to meet changing priorities and deadlines.
• Proficiency in software applications such as PowerPoint, Excel and Word.
• Travel Required (20%) primarily for agency meetings, store visits, customer meetings and merchandising sets.

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $60,000 USD - $99,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.