Business Intelligence Analyst - Marketing & DTC Channel

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

The Business Intelligence Analyst – Marketing & DTC Channel is responsible for providing insight, analysis, and self-serve analytic solutions for the marketing and direct-to-consumer (DTC) teams. This role requires deep expertise in Google Analytics and other marketing analytics tools to evaluate marketing performance, optimize campaigns, and support data-driven decision-making.

Position location – Hybrid Tu, Wed, Thurs, Deerfield, IL  

RESPONSIBLIITIES:

What you will be doing

• Act as the subject matter expert for all marketing and DTC channel data, including reporting and attribution for all channels.
• Produce detailed reporting dashboards that track performance and impact on business objectives.
• Develop use cases and requirements through interviews, document analysis, requirements workshops, or surveys.
• Design and execute ongoing experimentation programs, including hypothesis formulation, experimental design, significance setting, and post-experiment analysis.
• Educate and support teams with strategies to connect data to results and drive business outcomes.
• Proactively scope, size, and fulfill large and small requests, balancing efficiency and quality.
• Work with marketing teams and data engineers to ensure stakeholders have access to user data needed for segmentation and targeting.
• Analyze consumer behaviors and market trends to provide data-driven decisions.
• Leverage emerging technologies such as Artificial Intelligence (AI) and Large Language Models (LLMs) to enhance analytics capabilities and drive innovation in marketing analytics.

QUALIFICATIONS:

BASIC QUALIFICATIONS:

• Bachelor’s Degree in a quantitative field (Statistics, Analytics, Finance, Computer Science); Master’s preferred.
• Minimum 3 years of experience in marketing analytics, with deep expertise in Google Analytics (GA) and related marketing tools (GTM, testing tools, social media analytics, etc.).
• Experience with SQL (Snowflake, MySQL, etc.) and data visualization tools (Tableau, Qlik, Domo, Power BI, etc.).
• Expertise in manipulating large data sets, interpreting data trends, and using disparate data sources and tools.
• Experience with marketing funnel reporting and industry KPIs.
• Experience creating, executing, and analyzing complex AB/MVT test constructs to test stakeholder hypotheses.
• Proven ability to communicate results to leadership and non-technical audiences.
• Strong interest in analytics and a desire to understand the ‘why’ behind campaign performance.
• Embrace a culture of always testing, always learning, and proven ability to quickly learn new applications, processes, and procedures.
• Demonstrated ability to leverage emerging technologies (AI, LLMs) in analytics solutions.

COMPETENCIES:

• Persuades
• Manages Complexity
• Being Resilient
• Plans & Aligns
• Situational Adaptability

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $60,000 USD - $99,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.