Vice President of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a regenerative and preventive medicine leader using AI biomarker analysis and telemedicine to deliver personalized care for optimal, long-term health.

Job Description

We are seeking a dynamic, results-driven Vice President (VP) of Marketing to lead our marketing and sales growth strategy. This executive role is responsible for developing and executing a comprehensive marketing strategy that drives patient acquisition, brand awareness, and revenue growth through a strong digital-first approach. The ideal candidate will bring a blend of marketing, sales enablement, and data-driven leadership experience with a proven track record in healthcare, wellness, or technology-enabled service industries.

The VP of Marketing will work closely with executive leadership, sales, and operations teams to ensure marketing strategies are directly aligned with revenue and growth objectives.

Responsibilities

• Marketing Strategy & Leadership

  • Develop and lead a comprehensive, multi-channel marketing strategy that aligns with business objectives, focusing on patient acquisition, retention, and brand positioning.

  • Build and oversee the full marketing function, including digital marketing, content strategy, brand management, performance marketing, and partnerships.

  • Provide executive leadership and mentorship to the marketing team, fostering a high-performance, collaborative culture.

• Digital Marketing Execution

  • Lead all aspects of digital marketing: SEO/SEM, PPC, email marketing, social media, influencer partnerships, and content marketing.

  • Oversee website optimization, conversion rate optimization (CRO), and customer experience initiatives.

  • Develop and execute strategies to grow digital presence, including paid advertising, organic traffic growth, and engagement across all platforms.

• Sales Enablement & Revenue Growth

  • Work in close collaboration with sales leadership to develop lead generation and nurturing strategies that directly impact revenue growth.Implement marketing automation tools and CRM integrations (e.g., HubSpot, Salesforce) to streamline marketing and sales handoffs.

  • Measure and analyze marketing ROI, cost-per-lead (CPL), and customer acquisition cost (CAC), making data-driven adjustments as needed.

• Brand Development & Positioning

  • Refine and maintain our brand identity and messaging across all touch points, ensuring consistency and clarity.

  • Develop and oversee PR, media relations, and thought leadership initiatives to position us as a category leader in regenerative and preventive medicine.

• Data & Performance Management

  • Establish clear KPIs, dashboards, and regular reporting to monitor marketing effectiveness and growth targets.

  • Continuously test, measure, and optimize marketing initiatives based on data insights and evolving market dynamics.

• Partnerships & Growth Initiatives

  • Identify and negotiate strategic marketing partnerships, affiliate programs, and co-marketing opportunities that support growth.

  • Lead go-to-market strategies for new services, locations, and product launches.

Requirements

• 10+ years of progressive marketing leadership experience, including at least 5 years in a VP or Director-level role.

• Proven success in growth-stage healthcare, wellness services, or technology-enabled service industries.

• Deep expertise in digital marketing strategy and execution: paid media, SEO/SEM, content marketing, CRM, and marketing automation.

• Strong understanding of sales funnel management, lead generation, and sales-marketing alignment.

• Demonstrated ability to build and scale marketing teams from the ground up.

• Experience managing multi-million-dollar marketing budgets and delivering strong ROI.