Social Media & Digital Marketing Specialist

Job Overview

The Social Media & Digital Marketing Manager is a key leadership role focused on the promotion and growth of our client’s brand, reporting to the Foods Division Retail Manager. The primary goals for this position are:

1. Deliver an outstanding customer experience for online customers
2. Manage the website and online store to maximize online sales
3. Support marketing efforts through graphic design, social media, and email marketing
4. Drive growth through proactive strategy and systems development
5. Champion our client’s core values and principles
   

We are looking for someone who is not only skilled in marketing and digital tools but who is a proactive, process-driven leader — someone who can bring fresh ideas to the table and help us grow with efficiency and intention.

1. Manage Website and Online Store

• Maintain and update website with accurate data, pricing, and content
• Manage retail and wholesale online store
• Develop and implement SEO strategies
• Communicate with retail and wholesale customers as needed
• Coordinate Peek Pro tour bookings with Retail Manager and Tour Guide(s)
• Success Metrics:
• Website updates (pricing, inventory, etc.) within 24 hours
• Non-urgent customer responses within 24 hours
• Monthly SEO performance report

2. Lead Graphic Design and Content Creation

• Design and implement digital and print content for ads, promotions, and social media
• Coordinate with external print and advertising partners as needed
• Success Metrics:
• Meet deadlines for all publishing and content needs
• Maintain organized digital content archive

3. Social Media Management

• Maintain presence across Google, Facebook, Instagram, and YouTube
• Post consistently and respond to messages/comments within 24 hours
• Monitor and report on SEO and digital metrics
• Link social content to Google Business profile
• Success Metrics:
• Minimum of 4 social media posts per week
• Monthly summary of digital performance

4. Sales Support & Customer Communication

• Manage pricing tools with input from product management
• Communicate with wholesale/distribution clients on orders, delivery, pricing, and product launches
• Assist retail fulfillment team with customer communication and shipping coordination
• Send weekly promotional and pricelist emails
• Success Metrics:
• 24-hour response to non-urgent customer queries
• 2–3 hour response for urgent fulfillment issues
• Weekly email performance report via Drip

5. Print and Digital Support for Other Divisions

• Manage updates for client website and support with print/digital collateral
• Success Metrics:
• Alignment with Foods Division goals and deadlines

6. Other Responsibilities

• Support other customer websites as needed
• Participate in planning sessions and internal team meetings
• Continuously promote our core values — leaving land, people, and communities better off through food and farming done well and with purpose

• Graphic Design
• Social Media Management
• Website Management
• Sales Support & Customer Communication
• Marketing Strategy & Process Development
• Strong written and verbal English communication skills are critical
• Comfort with AI tools and platforms for marketing, content creation, and automation is a strong plus

Tools & Platforms We Use

We work with a variety of digital tools including:

• Google Workspace
• Canva
• Drip (Email Marketing)
• Grazecart (Website Platform)
• Square (POS)
• Asana (Project Management)
• Jotform
• Airtable
  

While prior experience with each tool is not required, familiarity with using digital platforms effectively for marketing purposes is essential.

• Client Relationship : You will be directly working with the client. This means that you will communicate with the client, provide services, and address any client-related matters independently.
• Payments : All payments for your services will be handled by the client. Elevate and Delegate is not involved in processing your payroll. Your salary will directly go to you. 
• Vacation Leaves and Holidays : While we may have recommendations or guidelines regarding vacation leaves and holidays, the decision is entirely at the discretion of the client. You are expected to align your schedule with the client’s business needs and any specific policies or preferences they may have in this regard. 

Salary : $1000-$1200/month
Timezone: EST