Programmatic Optimization Analyst
Skills
- Strong analytical and data interpretation skills
- Advanced Microsoft Excel (pivot tables, complex functions)
- Knowledge of ad tech ecosystem and DSPs
- Clear presentation and stakeholder communication skills
- Problem solving and decision-making aptitude
- Experience creating actionable optimization recommendations
Responsibilities
- Analyze campaign performance data and generate actionable optimization recommendations to maximize advertiser delivery and ROI.
- Identify and quantify key challenges affecting campaign performance and propose solutions.
- Serve as the primary contact for programmatic reporting initiatives, including onboarding and ongoing support in local markets.
- Collaborate with sales, account management and product teams to support programmatic products and product adoption.
- Prepare and present clear, engaging reports and presentations for internal and external stakeholders.
- Proactively surface patterns and ideas to improve campaign quality, productivity and operational efficiency.
Education
- Bachelor’s degree in analytics, economics, statistics, marketing, computer science or related field preferred
- Equivalent work experience in lieu of formal degree will be considered
Benefits
- Base salary within stated range plus eligibility for bonus/commission
- Equity awards
- Health, dental and vision benefits (subject to company policy)
- Retirement plan options
- Paid time off and company holidays
- Professional development and training opportunities
Average salary estimate
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