Enterprise Product Marketing Manager (United States & Canada)

Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Learn more about our mission, culture, and hiring process.

Some things we’re proud of

• 🛠️ Building foundational tools in the cryptocurrency space

• 📄 Over 1M tax forms generated

• 💲 $80B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)

• 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap

• 🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]

• 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret

• 🌴 Awesome benefits

Your opportunity:

Join CoinTracker as the first Enterprise Product Marketing Manager, owning the go-to-market strategy for our fastest-growing segment. You'll define and communicate our value to crypto accounting firms, finance teams, and institutional partners — crafting compelling narratives, driving strategic launches, and shaping how the industry sees and adopts CoinTracker. This is a high-autonomy, high-impact role at the intersection of product, sales, and marketing — working directly with one of our founders and reporting directly to the Head of Marketing — perfect for someone who thrives in early-stage ambiguity and wants to build from the ground up.

1-year outcomes

• CoinTracker is clearly positioned as the leader in enterprise crypto financial software

• New enterprise revenue influenced through improved positioning, collateral, and GTM campaigns

• Strategic messaging and competitive differentiation established and adopted across product, sales, and partnerships

• High-quality, segment-specific content and campaigns are launched for every major feature

• GTM toolkit (pitch decks, onboarding playbooks, objection frameworks) is created and actively used by the sales and partnerships teams

• CoinTracker’s consumer brand equity is effectively leveraged to establish credibility and awareness in the enterprise market

You will:

• Own the full GTM strategy for CoinTracker’s enterprise products, from market research to launch execution

• Define and evolve messaging for enterprise offerings (e.g. full service, embedded taxes, cost basis engine)

• Create sales enablement materials — pitch decks, one-pagers, objection handling, onboarding content — that drive adoption and conversion

• Conduct market and competitive research to surface insights that influence product, pricing, and positioning

• Lead strategic launches with tailored campaigns across key channels (e.g. email, LinkedIn, conferences, partner programs)

• Partner closely with sales, product, engineering, partnerships, and design to ensure narrative alignment and GTM excellence

• Represent the voice of the enterprise user internally and bring customer feedback into roadmap, pricing, and messaging discussions

• Build lightweight co-marketing or channel programs with crypto CPA networks and fintech partners

• Establish CoinTracker as a thought leader in crypto finance through content and strategic visibility

Some of the skills that we are excited about:

• 6+ years in product marketing or related GTM role, ideally in B2B SaaS, fintech, or crypto infrastructure

• Experience owning GTM for a technical or financial product from strategy through execution

• Strong writing and positioning skills, with a knack for simplifying complex concepts

• Demonstrated ability to drive revenue impact through marketing-led motions

• Comfort working directly with enterprise customers and distilling feedback into clear messaging

• Curiosity about crypto and fluency in emerging fintech trends (you don't need to be deep crypto, but you get it quickly)

• Strategic thinking and scrappy execution — you know when to lead, when to test, and when to just get things shipped

The starting salary for this position is between $160,000 - $185,000 USD. Candidate's location does not impact the posted salary range. The actual compensation offered will be based on a variety of job-related factors including relevant skills, education, and experience. This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.