CRM Marketing Specialist

About CirrusMD:
CirrusMD is redefining virtual care by delivering a Physician-first Care & Guidance solution that meets patients at their moment of need. Our text-based (or web) app connects patients with licensed physicians in under a minute, allowing them to engage in care at their own pace and convenience. Available 24/7/365, CirrusMD’s integrated care spans multiple specialties—from acute and chronic care to behavioral health. Our platform serves 10 million users across all 50 states and is offered exclusively through employers and health plans. Learn more at cirrusmd.com.

We’re hiring a CRM Marketing Specialist to support and eventually own the execution of email, SMS, push, and in-app lifecycle communications. Our Member Engagement team drives utilization and engagement across user populations, and this role will help build and deploy campaigns with quality, accuracy, speed, and impact.

This position is ideal for someone early in their CRM career who enjoys hands-on campaign execution, working within marketing automation platforms, organizing assets, and improving workflow efficiency. Over time, this role will expand to include owning recurring send cycles, maintaining template systems, supporting reporting and optimization, and helping scale lifecycle operations.

About the Role

The successful candidate will build campaigns inside Braze, maintain content blocks and templates, support segmentation, run QA processes, manage deployment timelines, and help pull performance metrics for reporting. As you ramp up, you will take increasing ownership of execution, allowing senior leadership to focus on strategy, testing, and optimization. In later stages, you will contribute to documentation, reusable assets, operational improvements, and testing.

This role directly impacts member activation, engagement, and utilization, and revenue growth through reliable, well-executed lifecycle communications. Your work will help more people access convenient, affordable virtual healthcare, reducing barriers and improving the overall member experience. If you enjoy structured execution work, care about accuracy and process, and want to grow deeper into lifecycle automation and CRM strategy, this role is a strong fit.

Key Responsibilities:

Campaign Execution

• Build and QA email, SMS, push, and in-app campaigns in Braze
• Prepare assets including copy, imagery, URLs, UTM parameters, and content blocks
• Schedule and deploy approved campaigns across segmented audiences
• Maintain compliance standards including STOP rules, opt-out language, quiet hours

Lifecycle Operations

• Support recurring monthly sends and ad-hoc initiatives
• Clone and adapt campaigns for new lines of business or registration states
• Maintain templates, reusable components, and version history
• Run internal test sends, manage QA checklists, and ensure accuracy prior to launch
• Manage file/naming systems, folder structure, and content organization

Segmentation & Journeys

• Assist in segmentation logic and subscription group management
• Learn and support basic Braze Canvas updates (paths, filters, delays)
• Help maintain logic documentation for common journeys

Reporting & Optimization

• Pull monthly metrics (open rate, CTR, conversions, engagement trends)
• Build lightweight dashboards or reporting summaries for internal review
• Support A/B tests and document results (subject line, CTA placement, design variants)
• Identify insights to inform future optimization opportunities

Process & Scale

• Document repeatable workflows, naming rules, SOPs, and campaign checklists
• Contribute to a reusable content block library to speed campaign production
• Maintain send calendars, deadlines, and asset intake workflows
• Support continuous efficiency improvements within lifecycle execution

• 1.5–4 years of experience in marketing, CRM, or digital execution roles
• Experience with Braze or similar ESP (Iterable, Klaviyo, HubSpot, SFMC acceptable)
• Highly detail-oriented with strong QA accuracy and organizational skills
• Comfortable in a remote environment with clear written communication
• Curious, quick learner who enjoys lifecycle execution and wants to grow technically

Compensation & Benefits:
Join a company that is making a lasting impact on healthcare! CirrusMD has been recognized as a top workplace by the Denver Post and is paving the way to a better healthcare future. We offer:

• Competitive base salary range of $55,000-$70,000, dependent on experience and education.
• Stock options.
• Company-funded and deeply subsidized benefits for employees and their families, starting on day 1.
• Unlimited PTO/vacation program.
• 401(K) with matching.
• Paid parental leave.
• Remote-friendly work environment.
• Opportunities for growth and professional development.
• A collaborative and diverse culture with regular social events.
• Free, unlimited access to our chat-based platform.

CirrusMD is an equal-opportunity employer that values diversity and inclusion. We strive to create a workplace that celebrates varied perspectives and backgrounds, including race, ethnicity, social background, religion, gender, age, disability, sexual orientation, veteran status, and national origin.

Important Notice to Recruiters & Placement Agencies:
If you are a recruiter or placement agency, please do not submit résumés to CirrusMD employees or email addresses without prior agreement with Human Resources. Any unsolicited résumés will be considered the property of CirrusMD, and we will not be liable for placement fees.

If you’re ready to make a meaningful impact where your work matters, consider joining CirrusMD!