Sr. Director, Marketing Strategic Planning

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We’re looking for a strategic leader to shape and oversee our Global Marketing plan, ensuring priorities, resources, and execution align with business growth. As Senior Director of Marketing Strategic Planning, you’ll guide forecasting, planning, investments, and performance measurement — keeping our global team focused, coordinated, and accountable to the company’s most important goals.

This is a highly visible, cross-functional role partnering with Marketing, Finance, and Business Leadership to translate strategy into clear operating plans, enabling marketing to deliver on brand, pipeline, and growth objectives.

(Ideally based in the Bay Area is required)

Key Responsibilities

• Lead the full marketing planning process — annual, quarterly, and ongoing — by facilitating strategy development, aligning with global and regional business priorities, and driving target account setting, marketing execution planning, and investment prioritization within long-range and annual plans. 
• Oversee performance management by building and managing OKRs/KPIs, leading quarterly business reviews, and partnering with Analytics to provide timely insights that enable fast, informed decision-making. 
• Partner with Finance and Marketing Leadership on resource management throughout the year—ensuring budgets are on track, headcount capacity is managed effectively, and vendor relationships meet high-quality standards. Provide clear frameworks to guide tradeoffs and priorities. 
• Maintain and communicate the comprehensive global marketing calendar, ensuring transparency across programs, campaigns, events, and milestones, while reinforcing alignment through the team’s operating cadence. 
• Establish scalable processes, tools, and governance models that drive consistency and clarity in planning and performance measurement across the organization.
• Lead special initiatives and assessments that advance Marketing’s highest priorities.

What You Bring

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 12+ years in marketing, strategy, operations, or program management, including 3–5 years in senior leadership.
• Proven success leading integrated planning and performance management in a global, matrixed environment.
• Strong financial and analytical skills; able to translate marketing strategies into clear investment plans and decision frameworks.
• Experience with budgeting, vendor oversight, and headcount/resource planning.
• Expertise in building and managing OKRs, KPIs, dashboards, and reporting tools that foster accountability.
• Strong facilitation and project management skills — able to align diverse stakeholders around complex plans.
• Clear, concise communicator with experience engaging executive leadership.
• Proficiency with Workfront, Allocadia, PowerBI, or similar tools.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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