B2C Audience Manager

Our client is a leader in continuing education for healthcare professionals through accessible, high-impact learning solutions. They are seeking a B2C Audience Manager to own the acquisition strategy for their direct-to-customer audience, driving subscription growth through data-driven, omnichannel campaigns.

Location: Fully-Remote (Work from Home), 9 AM – 5 PM EST

Role Overview

As the B2C Audience Manager, you will be the internal expert on our client’s audience. You will define targeting strategies, customer journeys, and campaign orchestration. Partnering with the Product, Paid Media, Lifecycle, and Social teams, you will execute cohesive campaigns that convert high-value subscribers. Success in this role means improving conversion efficiency, reducing CAC, and delivering a pipeline of engaged subscribers.

Key Responsibilities

Audience Strategy & Segmentation

• Define and own B2C personas and audience segments.

• Analyze acquisition styles, price sensitivity, and purchase triggers to inform targeting and messaging.

• Continuously refine audience segments and personas to ensure targeting remains dynamic and aligned with evolving trends.

Omnichannel Campaign Orchestration

• Act as the strategic lead for all B2C acquisition campaigns, from ideation to launch, ensuring seamless execution across channels.

• Develop and own master campaign briefs to ensure alignment across channels (Paid, Lifecycle, Social, Web).

• Coordinate with channel owners to deliver an integrated customer experience with consistent messaging.

• Oversee testing initiatives, including audience tests, market tests, landing-page variants, and team execution.

Product & Market Alignment

• Serve as the primary marketing liaison to the Product team, providing insights on audience needs, content gaps, and competitor strategies.

• Collaborate on go-to-market strategies for new course and vertical launches.

• Surface demand trends for courses and identify content gaps for future offerings.

Performance Analysis & Optimization

• Analyze B2C acquisition performance by segment to refine targeting strategies and improve funnel health.

• Partner with Paid Media teams to refine audience strategies on platforms such as Google and Facebook, improving ROAS and reducing CAC.

• Establish and manage a B2C Audience Performance Dashboard to track metrics such as CAC, LTV, conversion rates, and ROAS by segment.

Top Outcomes (First 6–12 Months)

• Audience Segmentation Framework: Actionable segments built in HubSpot with continuous refinement.

• Omnichannel Campaign Journeys: Key campaigns mapped, briefed, and launched with improved conversions.

• Product-Marketing Feedback Loop: Established cadence between teams for insights and strategy.

• Audience-Led Media Strategy: Improved ROAS and reduced CAC with a focus on high-value segments.

• Performance Dashboard: Fully operational dashboard displaying key audience metrics.

Qualifications

• 3–5 years in B2C marketing, specializing in audience management and digital strategy.

• Proven success executing omnichannel campaigns across paid media, email, SEO, and lifecycle channels.

• Proficiency in HubSpot, Google Analytics, and paid media platforms (Google Ads, Facebook Ads).

• Strong analytical skills with the ability to convert data insights into actionable strategies.

• Experience in education or ed-tech is a plus.

• Advanced direct-marketing measurement skills are desirable.

Competencies

• Customer-focused, strategic, and results-driven.

• Ability to create and optimize data-driven audience strategies.

• Strong communication and organizational skills in a dynamic environment.

• Ability to influence and collaborate with cross-functional teams.

Tools & Technical Skills

• Working knowledge of GA4, HubSpot, Looker, and paid-media dashboards.

• Proficiency in analyzing CAC, LTV, and conversion metrics.

This role offers the opportunity to shape the future of clinician education marketing by driving measurable growth and efficiency in a mission-driven organization. If you're passionate about audience engagement and performance optimization, we want to hear from you!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets