Specialist, Digital Content and Enablement

Job Description

Company Summary

We’re the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary 

We are seeking a talented and dynamic Digital Creative Strategist to join our Wine and Spirits Direct to Consumer team. The ideal candidate will have a passion for crafting compelling and creative content that elevates brand presence, engages audiences, and drives consumer action across digital platforms. You will be working closely with the Loyalty team and the Brand Marketing team to develop innovative creative that aligns with our brand voice, resonates with consumers in the competitive wine and spirits market, and drives revenue growth, while providing overall thought leadership in digital content for the Consumer Loyalty team across entirety of the Wine & Spirits portfolio

Key Responsibilities:

• Content Creation: Support Consumer Loyalty revenue stream by designing and writing content to support various DTC sales channels and platforms (Website, Email, SMS, Paid Media, etc) across full Wine & Spirits portfolio to enable AOP plan delivery
• Brand Voice & Tone: Collaborate closely with the Brand Marketing team to ensure digital sales content reflects and supports overarching Brand objectives, campaigns, and strategy across W&S portfolio
• Collaborative Work: Work alongside the loyalty sales team, brand managers, and other stakeholders to create integrated campaigns that align with overarching marketing strategies to ensure all sales-driving content needs are met
• Website Content Strategy: Provide insight and expertise into website content strategy to drive higher engagement on the website and facilitate consumer purchase actions
• Website UX: Consult and provide strategic recommendations to website architecture and flow, ensuring that our brand websites are user-friendly, efficient, and functional for consumers
• SEO Management: Write SEO-friendly content to enhance online visibility and drive traffic to brand websites, product pages, and social media.
• Analytics & Insights: Analyze creative results and generate insights around performance and creative workflow, identifying areas to optimize and streamline to grow revenue and increase output
• Market Trends & Research: Stay current with industry trends, consumer behavior, and digital marketing best practices to ensure content stays relevant and fresh.
• Digital Asset Management: Collaborate on DAM system with Assoc. Manager Digital Enablement – Digital Shelf, ensuring a streamlined and organized internal tagging structure that best supports cross-functional teams
• Creative Process SOPs: Establish creative processes and SOPs across the portfolio to standardize workflow and create efficiencies in the creative support for the Consumer Loyalty team
• Holistic Content Strategy: Collaborate with cross-functional partners (Brand Marketing) & external agencies to help communicate business needs and content recommendations to maximize impact from overall content strategy
• A/B Testing: Hypothesize, design, and support A/B testing opportunities across channels and platforms to develop a consistent learning agenda in our creative strategy

Qualifications:

• Bachelor’s degree in English, Design, Marketing, Communications, or a related field.
• Proven experience in end-to-end creative work, inclusive of briefing, design and copywriting
• Expertise in website infrastructure, UX design, and wireframing; Figma experience a plus
• Proven experience in creative design and editing tools (PhotoShop, Illustrator, AfterEffects, etc.)
• Strong analytics skills to derive insights from various reporting tools
• Strong portfolio demonstrating creative expertise across various digital platforms (social media, email, blogs, websites, etc.).
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences and mediums.
• Knowledge of SEO principles and best practices.
• Familiarity with digital marketing strategies and analytics tools.
• A passion for wine and spirits, and a strong understanding of the industry is a plus.
• Detail-oriented, creative, and able to work under tight deadlines.

Additional Skills/Attributes:

• Ability to collaborate and work effectively in a team-oriented environment.
• Ability to work quickly and nimbly, showing resourcefulness in ability to have quick turn-arounds
• Transformative mindset and willingness to challenge status quo processes and strategies
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Enthusiasm for innovative content creation and digital marketing trends.
• Experience in the luxury goods sector or similar premium lifestyle brands is a bonus.

Why Join Us?

• Be part of a dynamic and passionate team in a growing brand.
• Opportunity to work on high-impact campaigns and make a significant contribution to brand growth.
• Competitive salary and benefits package.
• Work in a creative and collaborative environment with opportunities for personal and professional growth.

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.  At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).