Director - Social Media Strategy

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation and social impact. A growing firm, we sit on both coasts and between connecting Silicon Valley technology, Madison Avenue creative, Washington policy and real people.

The Impact You Will Make

BPI is seeking a seasoned social and content strategist to lead integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.

• Salary range - $110,000 - $140,000

• Expectation to work from one of our offices (DC, NYC -preferred, SF, CHI, LA) at least 3 days a week

What Day-to-Day Looks Like

Strategic Leadership & Planning

•  Develop and execute social and content strategies aligned with BPI’s mission, reputation priorities, and audience needs
• Lead always-on campaigns across key platforms (LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Facebook, Reddit, Snap)
•  Design strategic growth plans and KPIs, leveraging audience insights and analytics

Content Development & Campaigns

• Oversee content calendars, draft engaging and regulation-compliant copy
• Deliver proactive and reactive messaging that shapes narratives around BPI’s work
•  Create thought leadership content and support executive visibility across channels

Executive & Stakeholder Engagement

• Serve as strategic partner and ghostwriter for executives, including posts, Q&As, and replies
• Support visibility tied to events, media coverage, and philanthropic initiatives

Rapid Response & Crisis Management

• Monitor real-time conversations to identify risks, misinformation, and reputational threats
• Collaborate with comms, legal, and crisis teams to craft aligned responses
• Maintain and update a rapid-response playbook with clear protocols

Team Leadership & Collaboration

• Manage and mentor direct reports, ensuring best practices in publishing, moderation, and engagement
• Partner across teams and stakeholders to drive alignment and impact

Measurement & Optimization

• Deliver performance reports and insights on audience engagement and reputational trends
• Refine strategies based on analytics and high-impact content themes

What You Bring

• 8-10 years of experience in digital marketing, social media strategy, and content creation
•  Background across agency and corporate environments preferred
• Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tigh timelines
• Proven project and team management experience with multi-stakeholder initiatives
• Experience in policy, public affairs, or mission-driven communications is a strong plus

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

We’re looking for all kinds of people.  

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!

Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com