DIGITAL MARKETING CONTRACTOR - CONTRACT TO HIRE

THE COMPANY

Builder Prime is revolutionizing the home improvement industry. Our all-in-one business management solution seamlessly integrates CRM, estimating, production management, payments, reporting and more. Businesses can now operate more efficiently, win more jobs and achieve growth goals while delivering a stellar customer experience from lead to referral.

Our dedicated team is the driving force behind our success. We are continuously seeking dynamic individuals who are ready to foster a culture of growth, creativity, and collaboration. Are you ready to be a pivotal part of a team where your contributions don’t just shape the company but also shape the industry? Join us!

In 2023, Builder Prime raised their Series A financing from Blueprint Equity and additional investors. We recently announced our Series B, also financed by Blueprint Equity.

THE ROLE

This is a remote position open to candidates authorized to work in the US without visa sponsorship, who presently reside in the US. There is a preference for candidates in states where we already have Builder Prime employees; California, Colorado, Florida, Georgia, Idaho, Indiana, Nebraska, New York, Oregon, Texas, Utah, Virginia, Washington, and Wisconsin.

We're looking for a Digital Marketing Contractor who wants ownership over our entire content and digital marketing function. This role offers the autonomy to build strategy and execute it—from webinars and written content to social media and email campaigns.

You'll have the freedom to make decisions, test new approaches, and directly see the impact of your work on company growth. Your role will report to the Interim Director of Marketing.

WHAT YOU’LL OWN

Demand Generation & Pipeline Growth

• Own the demand generation strategy and execution — from audience segmentation and targeting to campaign design and conversion.

• Work with partners to manage paid campaigns (LinkedIn, Meta, Google Ads) focused on pipeline creation and CAC efficiency.

• Develop and iterate on high-impact campaigns for our mid-market and franchise ICPs.

Funnel Optimization

• Manage lead flow from campaign through CRM (HubSpot), ensuring clean data and accurate attribution.

• Constantly test and optimize messaging, channels, and conversion paths to increase MQL→SQL→Opportunity rates.

• Implement A/B testing across landing pages, email, and ad creative to improve funnel efficiency.

Account-Based Marketing (ABM)

• Build and execute ABM campaigns targeting specific mid-market accounts and franchise groups in collaboration with Sales.

• Develop playbooks and nurture sequences to support complex, multi-threaded deals.

• Performance Analytics

• Own pipeline and campaign reporting. Track what’s working, stop what’s not, and optimize based on ROI and CAC payback.

• Present actionable insights weekly and quarterly to drive growth decisions.

Content that Converts

• Collaborate with internal and external resources to create high-converting assets (landing pages, case studies, one-pagers) that enable campaigns — not just publish for awareness.

THE MUST-HAVES

• 5+ years of experience in digital marketing, content marketing, or integrated marketing roles

• Proven early-stage startup experience (Series A, B, or earlier)

• Genuine enthusiasm for AI tools and how they're transforming creative work

• Ability to thrive in a fast-paced environment - move quickly, think strategically, prioritize ruthlessly, and excel at tactical execution.

• Self-starter mentality - you take ownership, sweat the right details, and see projects through to the end.

• Adept at using Google Suite, Slack, Hubspot, and ChatGPT/Claude.

THE NICE-TO-HAVES

• Knowledge or experience in SaaS and the home improvement industry.

• Strong understanding of business management CRM software and its application in improving business processes.

THE BENEFITS (AFTER CONTRACT PERIOD, HIRED BY BUILDER PRIME)

• Medical, dental, vision plans with generous company contribution for employees

• 401k plan with matching contributions, immediately vested

• Access to Health Savings Account (HSA) for eligible plans

• Medical and Dependent Care Flexible Spending Account (FSA)

• Employer-paid Life and Short-Term Disability Insurance

• $300/Annual Professional Development Stipend

• Paid Time Off (Vacation, Sick Leave, and Volunteer Time Off)

PLUS…

• Room to Grow: We LOVE to promote from within. Show us your best stuff, and you’ll have ample opportunity to grow and advance.

• Flexible Work Arrangements: We are currently a mix of hybrid and fully remote roles across multiple time zones to support work-life balance.

• We Hate Red Tape: We never restrict our team’s creativity, so you’ll have the freedom to experiment and test out new ideas. At Builder Prime, “Iterate To Innovate” is a foundational philosophy.

• Strong Culture: Through the use of platforms like Bonusly, the Coffee Chat slack app, and other events and initiatives (both virtual and in-person), we strive to make work both a place where you can do the best work of your career AND have fun. There is no reason it can't be both!

EXPECTED HOURS & COMPENSATION

This position will pay a base salary of $70/hour, depending on experience and location.

This role will begin with 20-30 hours a week. It is anticipated that it will ramp up into full-time (40 hours/week) work.

CONTRACT-TO-HIRE

This role is structured as a contract-to-hire opportunity with an initial 3-month contract period. During this time, both you and our organization will have the opportunity to evaluate the partnership and ensure mutual fit. At the end of the 3-month period, we'll assess the working relationship together to determine if transitioning to a permanent position aligns with both your career goals and our business needs. This approach allows us to build a strong foundation while ensuring the role is the right long-term fit for everyone involved. If we agree on mutual fit, the goal is to hire this person as our full-time Digital Marketing Manager.

Builder Prime is an Equal Opportunity Employer and values diversity at all levels. We also participate in E-Verify to confirm employment eligibility in the U.S.