Conversion Rate Optimization (CRO) Strategist

About Avex

Avex is a rapidly growing eCommerce agency that partners with merchants in the fashion, lifestyle and premium products space. From high-growth DTC brands to enterprise, we have partnered with companies such as: KITH, LVMH, TAG Heuer, Hugo Boss, Enjoy Life, Mondelez, Brandon Blackwood, Undefeated, Rumpl, HAUS, O'Neill, Serta Simmons Bedding, Badgley Mischka and many others. We design, build and optimize eCommerce experiences on Shopify Plus for global brands.

Our Values

BUILD our clients’ businesses, INSPIRE our employees to grow, CHALLENGE the norm, and DELIVER on our commitments.

We design and build digital commerce experiences that connect brands to people through creative, technology and culture. We believe that our work should not only produce amazing results for our clients but should also be fun and rewarding for our team. Avex believes in a strong work-life balance, not just churning out projects. The happier our team is, the more enjoyable the experience is, and the better the results will be for our clients.

We ensure that our team members and partners possess these traits. We feel that it is important to prioritize these core values over everything else. This allows us to deliver results for our clients, as well as a safe and fun work environment.

• Teamwork
• Passion
• Respect
• Talent
• Accountability
• Resourcefulness
• Radical Transparency
• Visionary

Role & Responsibilities 

The Strategist supports our Lead Strategists in helping clients grow their brands and achieve their business goals. This role works closely with a Lead Strategist to execute delegated initiatives across their assigned accounts, ensuring our clients maximize ROI through eCommerce best practices and data-driven recommendations.

The Strategist will collaborate with our design, development, and production teams to help oversee CRO engagements for fashion, beauty, lifestyle, and luxury brands on Shopify and Shopify Plus. Over time, this individual will take on more independent responsibility, ultimately managing their own accounts.

Strategic Support & Execution

• Partner with a Lead Strategist to execute data analysis, roadmapping, and optimization initiatives for their accounts.
• Take ownership of delegated projects, ensuring tasks are delivered on time, on scope, and to a high standard.
• Gradually transition into leading strategic initiatives and managing client accounts directly.

Data Analysis & Insights

• Collect, organize, and maintain accurate client datasets from analytics platforms, customer databases, and sales reports.
• Monitor KPIs (conversion rates, customer acquisition costs, AOV, etc.) to identify trends and improvement opportunities.
• Conduct market, competitor, and customer behavior analysis to support recommendations.

Roadmapping & Recommendations

• Assist in creating monthly and quarterly roadmaps, including timelines, tasks, impact levels, and estimates.
• Contribute to strategies across eCommerce tactics, UX improvements, personalization, segmentation, product recommendations, and site performance optimization.

Testing & Optimization

• Guide and support setup and execution of A/B and multivariate tests to evaluate site performance.
• Implement personalization and targeting strategies in platforms such as Dynamic Yield, Omniconvert, Limespot, Visually, and Nosto.

Reporting

• Prepare and deliver monthly reports on optimization performance, highlighting insights and suggested next steps for the Lead Strategist and client.

Task & Time Management

• Prioritize delegated tasks based on deadlines, dependencies, and importance.
• Identify risks to delivery and communicate them proactively.
• Collaborate cross-functionally to ensure strategic alignment between teams.

Continuous Learning

• Stay current on eCommerce, CRO, Shopify, and industry trends.
• Bring fresh ideas and best practices to the team to improve processes and client outcomes.

About You

We have expectations — and so should you. We want to be clear on what’s expected from both sides.

You’re analytical, detail-oriented, and comfortable diving into data to uncover opportunities for improvement. You enjoy turning numbers into insights and insights into action — whether that’s optimizing a client’s site experience, spotting trends in KPIs, or preparing recommendations for a strategy presentation. You thrive in a collaborative environment, working closely with a Lead Strategist while also managing your own workload and delivering high-quality outputs on time.

You’re curious about the “why” behind performance metrics and motivated to help clients grow their ecommerce businesses. You can balance strategic thinking with hands-on execution, moving seamlessly from research and analysis to implementation and reporting. You’re adaptable, comfortable with shifting priorities, and eager to expand your skills in CRO, personalization, and UX strategy. Above all, you take pride in your work, communicate clearly, and see every project as a chance to make an impact.

Requirements

• Shopify Expertise: Strong familiarity with the Shopify ecosystem, with the ability to recommend third-party solutions, integrations, and UI/UX improvements to enhance performance.
• Professional Background: 2+ years in an agency or eCommerce role, with at least 2+ years of direct Shopify experience.
• Analytics Proficiency: 2+ years of hands-on experience with Google Analytics; GA4 experience is a major plus.
• CRO Tools Knowledge: Experience using a range of CRO and personalization tools such as Nosto, Limespot, OmniConvert, VWO, Optimizely, Dynamic Yield, and Visually.io.
• KPI & CRO Principles: Ability to understand core client KPIs and apply conversion rate optimization best practices to improve them.
• Reporting & Roadmapping: Skilled at creating client reports and strategic roadmaps with clear KPIs, timelines, and measurable goals.
• Client Communication: Comfortable presenting recommendations and insights directly to clients and stakeholders in calls and meetings.
• Data Interpretation: Ability to analyze and synthesize data across multiple platforms (e.g., Google Analytics, Heatmaps, Hotjar) to identify opportunities and inform strategy.
• Collaboration: Able to work closely with cross-functional team members to ensure recommendations align with the client’s broader business objectives.

Working at Avex

• We offer unlimited PTO
• We offer remote or flexible working
• We value work-life balance
• We reward people based on their accomplishments and contributions
• We strive to make a difference in our clients' businesses
• We take burnout seriously and do our best to monitor it
• We treat people like adults, as long as they treat others with the same respect
• We have extremely high standards
• We're highly competitive in the industry and we love winning as a team
• We prioritize people over profits
• We donate a percentage of revenue to No Kid Hungry

Compensation and Benefits

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

• 401K with company matching
• Remote (Optional / Hybrid)
• Untracked PTO and sick days
• Paid holidays
• At home WiFi monthly stipend
• Aetna Healthcare, Dental, Vision
• Wellness Reimbursement