SEO and AIO Manager - job 1 of 3

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.  

Whether it’s Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. For more information, visit www.aspen.com.  

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the [email protected], aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. 

Position Summary

The SEO & AIO Manager leads our Aspen One organic growth strategy with a strong emphasis on AI-powered initiatives. This role is ideal for someone who thrives at the intersection of search engine optimization, content strategy, and emerging technologies. This position play a key role in shaping how we leverage AI to scale content, optimize performance, and stay ahead in a rapidly evolving digital landscape for Aspen Snowmass, Aspen Collection, The Little Nell, and Limelight Hotels. This position reports to the Director of Ecommerce and Commercial Programs.

The budgeted salary range for this position is $65,000 to $80,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 

Applications for this position will be accepted until October 20, 2025. 

Essential Job Functions

• Develop and execute comprehensive SEO strategies for each Aspen One brand website tailored to the hospitality, travel, and retail e-commerce industries.
• Develop and manage quarterly SEO roadmaps per brand in coordination with e-commerce team and content strategies and initiatives.
• Integrate AI-driven tools and methodologies into SEO workflows to enhance content creation, keyword research, and performance analysis.
• Collaborate with content, business unit, product, and e-commerce teams to implement on-page and technical SEO best practices, in alignment with marketing and business goals and seasonality.
• Conduct comprehensive keyword research to identify high-potential, nonbranded search terms relevant to our target audience and business objectives; analyze search volume, competition, and user intent to prioritize opportunities
• Utilize data to identify SEO content opportunities and inform SEO-related content projects that support marketing and business goals; collaborate with content, business unit, and e-commerce teams to implement
• Analyze SEO performance using tools like Google Search Console, GA4, SEMrush, Ahrefs, and AI analytics platforms.
• Track, analyze, and report on key SEO metrics, including organic traffic, keyword rankings, engagement, and conversions.
• Create and manage SEO reporting dashboards and present insights to stakeholders monthly.
• Identify and test new AI tools (e.g., for keyword clustering, content briefs, SERP analysis) to improve efficiency and results.
• Lead AI-assisted content generation, optimization, and experimentation initiatives; integrate large language model optimization into our SEO content strategies
• Assist with implementing site updates, including content and schema, as needed.
• Other duties as assigned

Education & Experience Requirements

• Bachelors Degree in Marketing or related required
• 3–5 years of hands-on SEO experience, preferably in hospitality, travel, or retail e-commerce.

Knowledge, Skills & Abilities

• Strong understanding of technical SEO, content strategy, and link-building fundamentals
• Deep understanding of traditional keyword research methodologies, search engine algorithms, and ranking factors, as well as a compelling interest in how we can learn and manipulate the algorithms and evaluative metrics used by large language models
• Experience with AI tools in SEO (e.g., Surfer SEO, Clearscope, Jasper, ChatGPT, etc.)
• Proficiency in SEO platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, SEMrush)
• Familiarity with HTML, CSS, and CMS platforms (e.g., Shopify, Sitecore, WordPress, Webflow)
• Maintain a strong understanding of technical SEO best practices and collaborate with relevant teams to address any technical issues that may impact organic performance
• Ability to provide clear and actionable SEO guidance to content creators (internal and external) to ensure all content is optimized for target keywords, on-page SEO elements (title tags, meta descriptions, headings, etc.), user experience, and accessibility
• Ability to keep abreast of the latest SEO trends, algorithm updates, tools, innovations, and best practices; monitor competitors for any industry specific opportunities.
• Analytical mindset with experience in data visualization and reporting
• Excellent communication and project management skills
• Excellent leadership capabilities, including the ability to develop

Work Environment & Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movement
• No adverse or hazardous condition
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with

Job Benefits
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

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