Fast Facts

American Student Assistance is seeking a Strategic Event Programming Manager responsible for ideating, planning, executing, and evaluating programming for events that promote career-readiness for K-12 students and young professionals.

Responsibilities: Develop and manage programming for events, collaborate with colleagues for speaker curation, oversee event communications, and evaluate event success through feedback.

Skills: Strong writing and editing abilities in nonprofit communications, collaborative and strategic thinking, and proficiency in interacting with diverse stakeholders.

Qualifications: 5-7 years of experience in content strategy related to thought leadership, preferably within K-12 education or nonprofit sectors, along with excellent verbal and written communication skills.

Location: This role is based in Boston, Massachusetts, with a hybrid work schedule of two days a week in the office.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $70,000 - $100,000.

THE ROLE: Strategic Event Programming Manager

American Student Assistance™ (ASA) is national nonprofit that is changing the way kids learn about careers and prepare for their futures through access to career-readiness information and experiences.

ASA fulfills its mission through free digital-first direct experiences, philanthropy, advocacy, thought leadership, groundbreaking research, and impact investing. We believe that exploring career possibilities, as early as middle school, and providing access to education-to-career pathways aligned with one’s passions and goals will result in greater confidence and long-term success for all students.

We are looking for a Strategic Event Programming Manager.In this position, you’ll work with the Marketing & Communications department and provide support cross-functionally, to ideate, plan and execute, and evaluate programming for sponsored events, call for proposals, and webinars. Programming will increase visibility of ASA thought leaders, education, employment and policy experts, learners and young career professionals from across the K12 education, postsecondary education, workforce learning and training continuum. This will include planning and organizing diverse, highly engaging presentation formats including panel presentations, workshops, podcast-style sessions, and fireside chats that elevate career readiness on the national stage.

What You’ll Do:

• Ideate and develop programming based on conference type and target audiences, secure colleagues and stakeholders’ feedback, edit and fine-tune, and finalize programming
• Brainstorm--in collaboration with Marketing & Communications colleagues--new and existing speakers based on ASA’s network of curated speakers, relevant K12 career education (including middle school career exploration, high school work-based learning such as internships and apprenticeships, postsecondary education, and career navigation
• Lead the development of run-of-show for prep calls with speakers to ensure the delivery of highly engaging and successful presentations
• Edit run-of-show document based on feedback from Marketing & Communications colleagues
• Conduct prep calls with ASA speakers and panelists, and edit and fine-tune document based on feedback from all speakers
• Collaborate with Marketing & Communications colleagues on integrated communications campaign before, during and after major events
• Develop promotional content including emails, landing pages, and thank you messages for national conferences, partners events, ASA webinars, and ASA’s participation in partner webinars
• Research call for proposals (CFP) for event speaking opportunities for ASA thought leaders, as well as venues where ASA can submit proposals to host events
• Assist in identifying and curating third party speakers for conferences and webinars
• Identify opportunities to put ASA speakers forward and work to promote ASA speakers and raise profile of speakers featured on ASA’s Speakers Bureau page (on ASA.org)
• Assist with development of related evergreen content in the form of recap articles that extend the life of ASA’s thought leadership events
• Collaborate with Marketing & Communications colleagues to evaluate events including attendance and engagement through post-event surveys and anecdotal feedback, seek feedback from internal customers, and work to optimize programming for better outcomes

About You:

• 5-7 years of experience developing content strategy for thought leadership programming, ideally in the K-12 education, marketing, communications, or related field
• Demonstrate strong writing and editing skills in nonprofit communications
• Possess a collaborative spirit with a desire to learn from others and contribute to a fast-paced, mission-driven team
• Demonstrate understanding of or show enthusiasm for/interest in workforce development, K-12 education, policy, or nonprofit communications
• Be comfortable interacting with senior executives and navigating feedback loops with care and professionalism
• Excellent verbal and written communication skills
• Strong business acumen

Why ASA?

ASA offers a wide range of perks and benefits to Team Members, including comprehensive medical, dental, and vision healthcare plans, a retirement plan (plus match), weekly lunches, commuter benefits, and tuition reimbursement.

We also heavily prioritize a healthy work/life balance, which is why we offer all full-time Team Members generous PTO options, Summer Fridays (every Friday off between Memorial Day and Labor Day), and a company holiday break between December 25th and January 1st.

ASA works in a Hybrid schedule (2) two days a week in our Boston HQ. We prioritize strategic thinkers, collaborators, and work/life pros who are looking to help make a difference in kid's education and career goals.

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